Award-winning national public relations and marketing firm Crowe PR has announced it has teamed up with youth-led digital wellness nonprofit #HalfTheStory, providing the organization with public relations services to help generate awareness of their mission to empower the next generation’s relationship with technology through advocacy, education and research. The partnership, which launched in early May – timed with Mental Health Awareness Month – is part of Crowe PR’s commitment to amplifying authentic voices and supporting women founders, two key pillars of their recently launched corporate social responsibility program.
#HalfTheStory was founded by 26-year-old speaker, activist and mental health advocate Larissa “Larz” May, after battling depression and her own complex relationship with technology. Also the co-founder of the Global Day of Unplugging in August, May started #HalfTheStory out of her college dorm room with $250 and a mission to help youth create more meaningful connections through social media. Since launching in 2016, #HalfTheStory has spread the mission of empowering authentic storytelling and healthy digital habits to a community of over 30,000 teens in 99 countries around the world. In addition, #HalfTheStory recently rolled out their new flagship science-backed program Social Media U, a four-week course which is facilitated through schools and designed to help kids to take back their relationships with technology.
As part of Crowe PR’s commitment to #HalfTheStory, CEO and founder Anna Crowe has also joined the board of directors.
“The past year only increased our reliance on technology, and the struggle to maintain a healthy balance between our onscreen and offscreen lives can be difficult, particularly for young people,” says Anna Crowe. “We have an opportunity to help the next generation be smarter and more intentional with their use of social media and technology, and #HalfTheStory is tackling this challenge in a progressive and powerful way. Crowe PR is honored to help #HalfTheStory accomplish their mission to help today’s youth foster healthier relationships with technology.”
“At #HalfTheStory, our work is deeply rooted in storytelling and rewriting the rules for a better digital world,” says #HalfTheStory founder Larissa May. “Through our partnership with Crowe PR and Anna, we have a unique opportunity to expand our reach and impact, rewrite the rules for the future of digital wellbeing and share the untold stories of the next generation.”
For more information about #HalfTheStory visit halfthestoryproject.com or follow the organization on Instagram @halfthestory.
About Crowe PR
Crowe PR is an integrated public relations and marketing agency specializing in consumer products, hospitality and healthcare technology with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego, Calif., with staff around the country, Crowe PR focuses on reputation management and delivering results that truly move the needle for its clients. The company’s comprehensive portfolio enables brands to fine-tune their identity and brand voice and create compelling stories that resonate with their target customers through traditional media channels, digital outlets, influencers and social media. Crowe PR has also won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year. For more information visit https://www.crowepr.com.
#HalfTheStory is the leading youth-led 501(c)3 non-profit tackling the intersection between technology and emotional wellbeing through advocacy, research and education, namely their flagship program – Social Media U. Founded by speaker and mental health advocate Larissa May after her personal battle with depression and complex relationship with technology, #HalfTheStory is on a mission to create more meaningful connections through social storytelling and to empower the next generation’s relationship with technology. For more information visit https://halfthestoryproject.com/