BlockFi, a crypto-financial services company advancing the digital asset ecosystem by developing traditional financial products for cryptocurrencies, has selected Diffusion as its public relations agency of record. Diffusion is responsible for all corporate and consumer media relations as it works closely with the brand to raise awareness among cryptocurrency advocates and consumers with budding interests in digital assets, such as Bitcoin or Ether.
As the appointed agency of record for BlockFi, Diffusion will coordinate with the brand to continue building its profile as a responsible player in the cryptocurrency industry. The PR program will support BlockFi as it continues to develop and release crypto-financial products to appeal to individual and institutional investors of digital assets, as well as mainstream consumers with a piqued interest in cryptocurrencies. Diffusion will help BlockFi launch a new slate of consumer products, as well as develop a thought leadership platform leveraging a data-driven campaign of commissioned research reports to elevate BlockFi’s thought leadership in the industry.
BlockFi builds and offers institutional-quality financial services for crypto investors, designed to help cryptocurrency holders do more with their digital assets. Currently, BlockFi offers two flagship products—crypto-backed loans and the BlockFi Interest Account (BIA)—which is available at both a retail (individual) and institutional (enterprise) level. BlockFi is the only brand in the crypto-financial sector that has secured institutional investment from the likes of Mike Novogratz’s Galaxy Digital, Peter Thiel’s Valar Ventures, Avon Ventures and more. The brand prides itself on its longstanding compliance with U.S. law and regulation and extensive risk modeling to protect its clients’ digital assets to the highest degree in the industry.
Zac Prince, CEO of BlockFi, commented: “We’ve built a steady reputation for ourselves as a serious crypto-brand that’s taking a compliant, authoritative approach to designing financial services and products that adhere to existing laws and regulations in the United States. It’s placed us at an inflection point for our business as we’ve secured unprecedented institutional backing as a crypto-startup to start building more consumer-facing products. We needed the right partner to counsel and guide us to a more mainstream appeal of crypto, and Diffusion proved that they understood what we want to do with clarity, creativity and conviction.”
Kate Ryan, U.S. Managing Director at Diffusion, commented: “There’s incredible potential in crypto, but the right financial ecosystem needs to exist around it for something like Bitcoin to truly advance and receive mainstream adoption. BlockFi is building financial products for crypto that anyone would recognize, and our PR campaign is designed to bring consumer attention to each release, positioning BlockFi—and cryptocurrencies generally—in front of a more mainstream audience. One day, we’ll look back and reflect on the rise of digital assets as they become more commonplace in ordinary life, and our campaign will ensure that BlockFi plays a key role in building that narrative.”