Jack Taylor partners with Cumulus to drive visibility of the premium cold brew brand
Cumulus Coffee, a leader in cold coffee innovation, has appointed Jack Taylor as its public relations agency of record.
Cumulus was founded in 2022 by CEO Mesh Gelman, a six-year veteran of the Starbucks executive team. During his tenure, he noticed a sharp and sustained rise in the popularity of cold coffee orders. However, the cold brew process, with its laborious nature and lack of flavor nuances compared to hot coffee, wasn’t meeting the growing consumer demand, both in cafes and at home.
Determined to push beyond the mediocre retrofitted cold solutions, Gelman spent five years in R&D creating Cumulus, the first countertop machine built exclusively for cold coffee.
“Cold coffee has long been treated as an afterthought, but we’ve always believed it deserves the same level of quality and care as hot coffee,” said Gelman. “Cumulus was built to challenge tedious brewing practices and unlock cold coffee’s full potential.”
Cumulus’ proprietary, heat-free brewing technology delivers cold coffee in under a minute, with three different brewing options: Cold Brew, Nitro Cold Brew, and Cold Espresso. Its coffee capsule selection is specifically created for cold brew and tailors to individual preferences, allowing users to choose from bold, light, smooth, and full-bodied flavors for endless customization.
As PR agency of record, Jack Taylor will spearhead communication for the brand including earned media, thought leadership, influencer marketing, and affiliate partnerships to increase Cumulus’ visibility, position the brand as a category leader revolutionizing the cold coffee experience, and help introduce its new commercial offerings with the launch of Cumulus Pro.
“Cold coffee is one of the fastest-growing categories in food and beverage, and Cumulus is poised to lead it,” said Judy Turchin, CEO of Jack Taylor. “As an agency invested in genuine innovation, we’re excited to introduce Cumulus to a passionate community of cold coffee drinkers who are looking for the best at-home experience.”
For more information on Jack Taylor and its partners, visit www.jacktaylorpr.com and follow the company on Instagram and LinkedIn. To learn more about Cumulus, visit www.cumuluscoffee.com.
About Jack Taylor
Jack Taylor is an independent, full-service brand and communications agency dedicated to supporting clients that solve big, human problems. Founded in 2010 by brand strategist and entrepreneur Jon Bier, Jack Taylor has helped shape the contemporary wellness conversation, partnering with many of the most innovative and iconic brands of the past 15 years. The agency is committed to collaborating with pioneers in a diverse set of industries ranging from agriculture, apparel, beauty, fintech, health tech, human performance and longevity, lifestyle and nutrition, space exploration, sports and fitness, and sustainability, among others. Headquartered in Brooklyn with offices in Los Angeles, Australia, the United Kingdom, and the Middle East, Jack Taylor supports clients around the globe.
About Cumulus
The Cumulus Coffee Company, headquartered in New York, has created the first-ever solution for brewing premium cold brew, nitro cold brew, and cold espresso in a matter of seconds. Through the use of cutting-edge technology coupled with world-class expertise in the science and craft of coffee, Cumulus has succeeded in streamlining, shortening, and consolidating the cold brewing process, and at the same time, has brought all the nuances and flavor variety of hot coffee to the cold coffee space in a way that has never been done before. For more information and to sign up for updates, visit www.cumuluscoffee.com.