D S Simon Media, a leading Satellite Media Tour and Virtual Event Production company serving the PR industry, has announced the opening of its new Broadcast Center in New York City. The move doubles the company’s capacity to produce SMTs and features a state-of-the-art control system designed for the production of virtual and hybrid events—the fastest growing service offering of the company. Company revenue through May 2021 grew 72% over 2020 and 78% over 2019 during a similar time period. The firm’s revenue increased 15% in both the previous years.
“We are seeing a dramatic increase in demand from TV stations to conduct broadcast interviews with brand and non-profit spokespeople in authentic settings,” says Douglas Simon the firm’s Founder & CEO. “The technology we put in place immediately after the COVID crisis hit allowed us to deliver the highest quality content to broadcasters and the best experience for our clients.” The new broadcast center uses proprietary software to deliver the best possible image. It allows for a flawless broadcast of panel discussions featuring as many as eight people from multiple locations around the world. A critical element of the broadcast center is that the PR representative can monitor the broadcasts from a virtual green room and even provide feedback to their spokespeople during interviews or live events.
“One trend we expect to see, especially in the non-profit events space, is the combination of an in-person event with other participants and the audience attending virtually,” says Simon. “We’ve already produced hybrid fundraising events that were part of campaigns raising more than 30 times what the event itself cost to produce.” The new broadcast center is able to distribute programs across the internet to multiple social channels simultaneously or via satellite. During its first two days of opening more than 50 interviews were conducted with broadcasters without a technical hitch. “This is the wave of the future and because of the pandemic, it’s already here,” adds Simon.
About D S Simon Media
D S Simon Media helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. We also produce virtual events for fundraising, panel discussions and awards programs. Our clients include top brands in healthcare, travel, consumer goods, entertainment, technology, financial services retail as well as leading non-profits and organizations delivering public affairs, CSR and DE&I messages. Celebrating its 35th Anniversary in 2021, the company has recently expanding completing the production of its second Broadcast Control Center at its New York City headquarters for live event and broadcast production. D S Simon Media also provides proprietary research of local TV news trends and how they impact communicators and produces the award-winning “PR’s Top Pro’s Talk…” video and podcast series. The firm has won more than 100 industry awards and boasts a 95% rate of repeat business across its client base. It’s Founder & CEO, Douglas Simon, is frequently quoted in media on issues of public relations and communications.