dataxu, a provider of programmatic marketing software for marketing and media professionals, announced the appointment of industry veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast NBCUniversal and AT&T.
Savoy will lead TotalTV™ for Publishers, the company’s new solution for broadcasters, distributors, programmers and content owners. TotalTV improves yield for media owners, increases efficiency for advertisers, and reduces ad load for viewers. It enables owners of high-quality TV content to unify disparate distribution channels and consumer devices and offer Connected TV, Addressable TV, and Linear TV as a single source of inventory which can be targeted to any audience.
“dataxu is truly forging the way ahead when it comes to Advanced TV, and I’m thrilled to join such an innovative team,” said Savoy. “I look forward to expanding the company’s reach as we continue to empower media companies and their advertisers with advanced technology at scale.”
“dataxu has been leading the industry in TV innovation, with a focus on enabling sellers of TV content to utilize data to unify fragmented audiences and better understand, engage, and monetize those audiences across devices at an individual and household level,” said Sandro Catanzaro, co-founder and Chief Innovation Officer, dataxu. “Gary’s experience and insights into the wants and needs of media owners and distributors makes him the ideal leader to scale our expanding Advanced TV & Media division.”
Prior to dataxu, Savoy was the Vice President of Data Platforms at Comcast NBCUniversal where he led the commercial development of TV viewing data. Savoy also held various executive roles in sales, product, strategy, operations, and consulting for major companies including AT&T, Google, and EMC.
Savoy sits in dataxu’s New York office and reports directly to Catanzaro.