Thirty-six years in the making, Arizona Broadcaster’s Hall of Fame personality Dave Pratt announced the evolution of his brand in conjunction with The Knight Agency, a Scottsdale-based PR and event marketing firm.
Both parties are set to create a reimagined vision of Pratt’s broadcasting power and capabilities while strategically adding to Star Worldwide Network’s portfolio of over 150 comprehensive lifestyle and educational shows. They also plan to expand Pratt’s influential reach within the Valley and position the network as a digital leader within the broadcasting industry.
“Public relations is a necessity tool when it comes to developing an authentic, thought-driven marketing campaign for the masses. I couldn’t be more enthusiastic about partnering with The Knight Agency, a business that is excellent in their craft,” said Pratt. “The agency is equally as small and family-owned as we are, yet the work they produce speaks volumes which perfectly aligns with Star Worldwide Networks.”
With the help of The Knight Agency, Dave Pratt and Star Worldwide Networks recently announced TYME Style as the exclusive naming partner of the studio for the next two years which will broaden the audience and demographic reach for both parties involved. TYME Style is a fast-growing beauty product company that is prized for its innovations in wet-line products and styling tools that aim to make women’s lives easier and more efficient with “tyme.” Together, they will be able to produce engaging digital content that will allow for a more expansive reach than ever before.
The Knight Agency is dedicated to spreading awareness about Star Worldwide Networks and TYME Style studios as a “launching board” for digital programs with potential for stardom. Most recently, Todd Jostes of the Star Worldwide Networks show, “Into the Wilderness” signed a three-year contract with Discovery Channel to serve as the face of the highly-acclaimed adventure show, “Bushcraft Build-Off.” Dave Pratt’s station being the platform that catapulted Jostes’ career in television, making the Scottsdale-based studio a hub for broadcast growth and success.
“We are beyond excited to bring on such a big radio personality and personal friend to our client roster,” said Cody Knight, CEO and Co-Founder of The Knight Agency. “Dave has made such an impact in the Valley and we are looking forward to our shared success and continued growth.”
The Knight Agency is known for its hands-on highly customized earned media campaigns for entertainment, hospitality, culinary, real estate and product-based clientele across the West Coast. The boutique agency is excited to partner with such an esteemed brand like Dave Pratt and Star Worldwide Networks to generate awareness and develop synergistic partnerships for the station.