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Dave Samson Elected to Page Hall of Fame, Sandra Macleod to Receive 2018 Distinguished Service Award

by | Sep 17, 2018

Page, the premiere global professional association for senior corporate communication executives, announced that Dave Samson, general manager, Public Affairs at Chevron, has been elected to the Page Hall of Fame by the Page Board of Trustees. This distinguished honor recognizes those who have had a significant impact on the enterprises they have served or counseled. Samson will be formally inducted at Page’s Annual Conference on September 24, 2018 in Washington, D.C.

“Dave is always finding new ways to level up the role of communications in business and has created value for every company that he’s been a part of,” said co-nominator John Onoda, 30-year communications veteran and consultant at Gagen MacDonald. “He is a brilliant communicator, but what sets him apart is his tireless drive to raise the bar for himself, his teams and our profession. I’m thrilled to see him recognized for his thinking, integrity and leadership.”

Samson has dedicated more than three decades to the communications profession, serving some of the most reputable brands in the world including Chevron, Oracle, IBM and Levi Strauss. He also was a trusted advisor at Ketchum and served as Page’s Chairman in 2016-2017.The Page Honors Committee took special note of Dave’s pioneering work in applying data analytics and predictive modeling to communications and stakeholder engagement at Chevron.

“Just as Chevron geologists understand the complex and varied realities below the ground, Dave uses data to understand the ‘social geology,’ earning the permission to do business through stakeholder engagement, advocacy and building trust,” said Page Chair Aedhmar Hynes.

In addition, Page announced that Sandra Macleod, the CEO of multi-disciplinary global communication research company, Echo Research, will be the 2018 recipient of its Distinguished Service Award. Recipients have strengthened the role of corporate communications and public relations in business and society through service to the profession, such as writing, research, teaching and service to others. Macleod will formally receive this honor at Page’s Annual Conference on September 24, 2018 in Washington, D.C.

“Sandra is a leader and pioneer in reputation management, measurement and evaluation for many years,” said Bill Nielsen, former VP of corporate communication at Johnson & Johnson and chair of Page’s Honors Committee. “Her work has been influential in helping companies worldwide focus on the importance and value of corporate reputation as a contributor to lasting business value.”

As the founder of the International Association of Measurement and Evaluation of Communication (AMEC), Macleod established the world’s largest media intelligence and insights professional organization, and has grown its membership to include more than 150 members in 86 countries. She was the first trustee from outside the U.S. for the Institute for Public Relations and has also served on the boards of the International Business Leaders Forum Council and the University of Oxford’s Public Affairs Advisory Group. A frequent author, speaker and industry awards judge, Sandra is a Companion of the Chartered Institute of Management and a member of the McKinsey Women as Leaders’ Forum, and has taught as Visiting Professor on Reputation at New York University’s Public Relations and Corporate Communication master’s program.

“She has also been a leader at Page, having served on the Board of Trustees for many years,” said Hynes and recipient of the 2016 Distinguished Service Award. “Sandra’s advocacy and tireless work on behalf of Page in Europe is largely responsible for the rapidly growing acceptance and membership there today. Without Sandra, Page still would be largely a U.S.-based organization, with just a handful of international members, and not the truly global organization it is fast becoming.”

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