Diamond Public Relations has announced the addition of Resorts World Bimini to its ever-growing roster of global clients. The award-winning firm, which is headquartered in Miami with an office in Los Angeles, will execute North American public relations efforts on behalf of Resorts World Bimini and the Hilton at Resorts World Bimini, with a view towards growing national awareness and a strong focus on the resort’s key target markets, South Florida and New York.
Just 50 nautical miles off the coast of South Florida, Resorts World Bimini is situated on the charming seven-mile Bahamian Out Island of North Bimini. The 750-acre luxurious beachfront complex encompasses the chic Hilton at Resorts World Bimini, which features 305 guest rooms and suites, two pools, six restaurants, an incredible spa, hundreds of colorful private condos and villas, an expansive marina that can accommodate vessels with lengths up to 100 feet, and a 10,000-square-foot casino. Diamond PR will also be tasked with promoting the opening of Resorts World Bimini Beach, a private beach and outdoor lounge experience with bohemian-inspired décor, private cabanas, local eats, and more.
However, this isn’t an entirely new partnership, but rather a reunion as the two companies worked together to launch Hilton at Resorts World Bimini in 2016 and in an ongoing capacity for two years.
“We take pride in our long term relationships with clients and having a client return after exploring other options is gratifying. While a change in their corporate direction ultimately led us to the decision to amicably part ways, we’re excited to welcome them back. With existing product knowledge, it will be easy to start implementing strategy and efforts with very little ramp up time required,” says Jody Diamond, President of Diamond Public Relations. “The opening of Resorts World Bimini Beach is guaranteed to take this property to another level, and I know we’re going to have a ton of fun with the creative campaigns this team will execute to help grow awareness and drive travel to the resort.”
Diamond Public Relations has more than 35 years of expertise in the travel and tourism sectors of public relations. The firm’s capability in strategic public relations practice, a diverse team, and continuous development in integrating efforts with the evolving industry has led them to win numerous accolades including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards.