Integrated PR and Communications agency Diffusion has launched its second office in the United States in Los Angeles. Based in West LA, a seven-strong team will be implementing campaigns across traditional and social media for brands in the consumer, corporate and technology space.
Diffusion opens for business in California with several West Coast clients, including CyberLink, Electron Wheel, Quizlet and LegalZoom. The agency’s Los Angeles operations will be led by Diffusion President Ivan Ristic, U.S. Managing Director Kate Ryan and supported by Ashton Galstad, a new addition to the Diffusion team. Previously, Galstad worked at Grayling and Golin in Los Angeles where she helped design, lead and execute consumer and business campaigns for influential brands including Nintendo and Blizzard.
Over Diffusion’s five years in the U.S. market, the firm has grown its New York City office to 20 staffers and has been recognized for its work with household names like the USA TODAY NETWORK as well as some of the hottest start-ups like Canary, the home-security pioneer and Burrow, the popular luxury modular couch designed for real life. Diffusion will bring this deep experience helping consumer and technology brands cut-through the noise to its new operations in Los Angeles.
Ristic commented, “The demand for our unique approach among brands on the West Coast has been growing steadily. As the lines continue to blur between tech and consumer PR, we’re seeing a growing demand among large digital, media, travel and CPG brands for agency expertise that can creatively bridge both disciplines. That demand is particularly high among brands in California. The more conversations we had with prospective clients, the more we realized that there is the same need on the West Coast that we originally saw in New York – for an agency that shakes up the status quo and offers a unique, creative and accountable approach. We’re looking forward to injecting that breath of fresh air into how PR is done on the West Coast.”
Diffusion was founded in 2008 in London, U.K. by Daljit Bhurji and Ristic to provide both integrated thinking to communication campaigns across traditional, digital and social and improve accountability in the global PR market. Diffusion has won more than 20 U.S. PR industry awards in the past year alone.
Johanna Namir, Director, Public Relations at LegalZoom commented, “Nearly 4 million customers have relied on LegalZoom for their personal and business legal needs. Our goal is to make quality, affordable legal help available to all, and Diffusion acts as a true extension of our team. Their unique, creative approach and proven track record delivering impactful campaigns made them the perfect choice as our North American PR agency of record.”