Digilant, an omnchannel digital advertising services company, announced the appointment of Calvin Carr as the company’s new Director of Paid Social. Based in New York City, Carr will be at the forefront of Digilant’s social team, offering strategic counsel on paid social campaigns.
Focusing his efforts on Digilant’s paid social offerings, Carr will look to bring clients unique opportunities on emerging platforms such as TikTok, Twitch , Reddit, and Snapchat. Carr’s day-to-day duties will include offering direct insight and guidance to the social team and proving how advertisers can succeed on social media in the new pay-to-play environment.
“With vast experience leading social campaigns beyond their benchmarks, we’re thrilled that Calvin is joining our team to innovate and invigorate campaign strategies with his understanding of unique and emerging social channels and offer new insights to today’s digital space,” said Raquel Rosenthal, CEO of Digilant.
Carr’s previous experience includes working as a Senior Strategist for Havas Attn, where he led a team focused helping brands understand human behavior and how it translates to digital mediums. Prior, Carr worked for Havas Formula, where he worked with a variety of clients, including Chase, K-Y, Edrington and ADP. Before Havas Formula, Carr was a research associate for Trumpet Advertising, where he focused on brand strategy and rebranding efforts. Carr started his career at The VIA Agency, where he assisted with campaign strategy for brands such as Welch’s, 1800 Tequila, and Perdue Chicken. He graduated with a Bachelor of Science in Economics and Finance from Tulane University.
“Having studied how brands can stand out in an increasingly competitive market for users’ attention, I’m excited to join the Digilant team to help to grow the company and lead clients beyond performance metrics with social campaigns,” said Calvin Carr, Digilant’s Director of Paid Social. “By understanding how the average person uses social media, we can leverage different channels to help clients maximize their ROI.”