Digital performance marketing agency Vallo Media has been retained by the Tianqiao & Chrissy Chen Institute (TCCI) to promote the Chen Institute and Science Prize for Al Accelerated Research. Executed in partnership with Science magazine, the prize will recognize innovative young researchers who apply techniques in Artificial Intelligence (Al) to promote breakthroughs in the physical or life sciences.
Vallo Media’s campaign to drive awareness of TCCI’s AI prize and encourage qualified candidates to submit an application includes media strategy and planning; creative development; and execution, management, and optimization of an integrated media campaign across Google, X, and LinkedIn.
Vallo’s team won the account based on their strategic approach, innovative ideas, and proven track record in performance-driven campaigns.
“The Chen Institute appreciates Vallo Media’s detailed understanding of our needs and truly values their proactive approach to optimizing campaign performance and commitment to achieving measurable outcomes,” said Jason Reindorp, Head of Global Communications.
The grand prize winner will receive $30,000, have their essay published in Science, and get a five-year subscription to the magazine. Up to two runners-up will receive $10,000 each, have their essays published in the online magazine, and get a five-year subscription.
TCCI’s goal with the AI prize is to provide a comprehensive ecosystem of resources and opportunities to foster groundbreaking advancements in AI—such as Machine Learning, Natural Language Processing, Computer Vision, and Deep Learning—to help accelerate and expand scientific research.
“Working on this project means a great deal to me personally,” said Anthony Chiaravallo, founder and CEO of Vallo Media. “Beyond the opportunity to collaborate with a leading institution such as TCCI and drive impactful outcomes in the AI space, we are proud to support an initiative focused on crowdsourcing solutions to some of the world’s greatest challenges.”
