Ditto PR Appoints Anouk Morin As First Ever Web3 PR Lead Associate to Develop In-House Crypto Content And Thought Leadership

by | Feb 17, 2023

Ditto Public Relations, the agency that prioritizes employee happiness and results, announced the promotion of Anouk Morin to Web3 PR Lead Associate. In her new role Morin will help prioritize education, internal and external content, as well as thought leadership. She will be reporting to Ditto’s Head of Crypto, Molly Glennon.

Ditto once again is paving the way in the crypto world. In this newly created role, Morin will expand Web3 internal education efforts, continue her crypto PR work, and contribute thought leadership in the form of in-house crypto content and external opportunities. She will prioritize Web3 gaming, DAOs, the metaverse and blockchain ecosystems. Despite being a generalist agency, Ditto continues to prioritize and lift up talent in the crypto PR world, with the most diverse offering in the space.

Morin is a crypto and public relations savant. She had an early interest in crypto, attending various conferences such as Paris Blockchain Week, and dozens of events and webinars since her days as a student. She previously worked at Havas Blockchain, the Web3 division of Havas Paris, where she built up her experience in Web3 on major accounts like Tezos and Binance, two of the biggest crypto companies in the world. She started her career in PR working at Chanel and Totem Fashion Agency.

Morin has been a communications assistant for the past year at Ditto, demonstrating immense skill and passion for Web3, having worked on accounts such as Ledger, NYX Cosmetics, a subsidiary of L’Oreal, and Unstoppable Domains, securing coverage in top outlets such as The New York Times, Fortune, WIRED, and numerous widely read crypto trade outlets.

“I am thrilled to be able to build my career here at Ditto and help expand our crypto expertise. I couldn’t be happier to leverage my experience to help build creative awareness for our clients across the Web3 universe,” Morin said. “I am particularly looking forward to taking on this new role with great enthusiasm and leading our internal education to best fit our clients’ needs.”

Morin was born and raised in Strasbourg, France, before getting her Master’s degree in Corporate Communications from Audencia Business School in Nantes, one of the top business schools in the world. She then moved to New York with the goal of further advancing her career in Web3. She is based in Brooklyn and Paris, and often travels between Canada and her hometown. She is trilingual, speaking French, English and Spanish. When not focused on work, she enjoys photography, specifically candids of live rock shows.

To learn more about working with Ditto, or to apply for one of our open positions, please visit www.dittopr.co.

About Ditto PR 

With offices in New York City, Texas and Los Angeles, Ditto PR is a people-first agency that combines strategic thinking with high impact results. Ditto is widely known as the leader in crypto PR and specializes in fintech, financial services, edtech and professional services industries as well. As a people-first agency, Ditto prioritizes employee wellness and happiness over everything else. As a result of this business model, clients receive the highest level of service — ranging from forward thinking and creative communications counsel to results that drive their business goals. For more information about Ditto at the website: www.dittopr.co. Follow Ditto PR on Twitter, LinkedIn and Instagram.

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