After a competitive process, Docusign has appointed Hotwire as its new tech and product comms partner to help drive its technology innovation storytelling. Hotwire will work closely with Docusign’s executives including Chief Technology Officer and Chief Product Officer to help cement the company’s position as the AI-powered Intelligent Agreement Management platform.
“Docusign is an iconic company who has always led the way in making tech work better for us,” said Laura Macdonald, Chief Growth Officer, Hotwire. “This heritage combined with constant reinvention aligns to Hotwire’s core values. Our approach, encompassing boosting executive profiles across media, podcasts and LinkedIn, building relationships through live events and in new media, and embedding GEO insights and optimization into all activities, will be a differentiator for Docusign, and we cannot wait to make a measurable difference.”
Hotwire started with Docusign in March 2026 running tech and product comms in North America, partnering closely with Docusign’s comms team led by Erin Green, Vice President, Corporate Communications and Public Relations, and Anne Yeh, Senior Director, Product Communications. For Hotwire the account is led by Jen Roane, SVP, and Jenn Headley, VP.