Dunkin’, an Inspire Brands restaurant and the world’s leading baked goods and coffee chain, has designated Miami-based integrated marketing agency, RockOrange as their agency of record for national U.S. Hispanic public relations.
RockOrange has designed and executed various successful campaigns for other clients within the U.S Hispanic community including Spotify and jetBlue and is delighted to add Dunkin’ to their portfolio of major brands looking to expand their flavors and services to the country’s fastest-growing community of people.
“Dunkin’ is passionate about quality beverages, delicious snacks, and family; all values that resonate strongly with our community and we want to help Dunkin’ make that connection with Hispanics and Latinos across the United States. Brands like Dunkin’ are correct in seeing the value that this community has in our country and understands the need to communicate to them with messaging and stories that matter,” said David Naranjo, co-founder of RockOrange, “It’s not just about selling coffee and donuts, it’s about making a cultural connection and being part of their stories.”
With over 63 million Latinos living in the United States, this group makes up almost 20% of the nation’s total population, and it’s estimated that by 2025, the Hispanic community will represent 12% of all purchasing power and will serve as a critical growth driver for the U.S. economy. As second and third-generation families establish their roots in the United States, it’s never been more important for brands like Dunkin’ to speak directly to them with purpose and authenticity.
“This is our superpower,” added Naranjo. “We know this community; we are this community. Our team is made up of first- and second-generation Hispanic Americans and we know how to reach them. Translating a press release isn’t enough, Hispanics buy brands that empower their cultural relevance, and this is why we’re so thrilled that Dunkin’ has taken this step. It’s no secret, companies that listen to U.S Hispanics, will grow with them and have loyal customers for life.”
RockOrange is an award-winning integrated marketing and communications agency serving up Fresh Solid Ideas with global reach since 2012. Never checklist thinkers, our band of RockStars are driven by creative curiosity and strategic insights that deliver powerful personal connections. With expertise across businesses and around the globe, we use our proprietary FRESH Approach ® – a holistic set of guiding principles, to go deeper and deliver solid solutions for our partners that evoke emotion, set trends, and make an impact in the communities they serve. Get in touch: www.rockorange.com; Stay in touch: @teamrockorange.
Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category for 16 years running. The company has more than 12,600 restaurants in 40 countries worldwide. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit www.DunkinDonuts.com.