Dynamic Home Services Challenger, Hometree, Appoint The PHA Group as PR Agency

by | Sep 10, 2021

Leading independent PR agency, The PHA Group announced its appointment by Hometree, the UK’s leading home cover challenger brand.

Amid government discussion of plans to implement hydrogen boilers and heat pumps by 2030, major changes are anticipated for UK homes and the future of home heating. The huge increase in long-term working from home also means that consumers are increasingly looking to upgrade their emergency cover and protect their essential home services.

In a market dominated by legacy suppliers with large overheads, tech-enabled Hometree is re-thinking the way homeowners and landlords access emergency cover, offering peace of mind and a customer-first approach.

The PHA Group will take an integrated approach to the account, servicing a corporate and a consumer brief, with both London and Manchester teams playing a vital role in the communication strategy. The PHA Group will support Hometree through a strategic corporate press office and the implementation of creative campaigns to bring Hometree’s company vision to life, as the business continues to grow and challenge the home cover industry into putting consumers first.

Hometree launched in 2016 and in the space of five years, has expanded its customer base significantly, providing boiler and home cover for tens of thousands of UK homes.

Commenting on the appointment, Simon Phelan, Founder of Hometree comments:

“We’re excited to be under the wing of The PHA Group to communicate our offering to the UK as we continue to expand. Their ideas and expertise demonstrated during the pitching process showed a real understanding of how we can use our voice to stand out in an industry that’s dominated by legacy brands. We are a confident, rapidly scaling company with customer service at our heart – and as winter approaches, we’re delighted to embark on this brand building campaign.”

Mimi Brown, Head of Entrepreneur and Business division at the PHA Group comments:

“Major changes to home services and utilities are on the horizon as we strive towards the UK’s net zero targets, and Hometree is an ambitious founder-led business ready to support the UK’s homeowners during the transition – and through a cold winter. Both our London and Manchester teams are excited to support Hometree aheadahHometree through a busy winter period, working closely with the executive leadership team and partner agencies. Hometree has a huge opportunity ahead of it.” 

For more information, the team can be contacted on: hometree@thephagroup.com

About Hometree

Hometree is a five-year-old challenger company within the Home Cover industry, bringing peace of mind to tens of thousands of homeowners and landlords across the UK, protecting from unexpected repair emergencies and helping to keep homes running efficiently.

As the highest rated provider of Home Services in the UK – Hometree offers homeowners across the country a range of policies that provide 24/7 breakdown cover to the critical infrastructure in their home – heating, electrics, plumbing, drainage and gas fires. Homeowners & landlords sign up for a monthly subscription contract, and if they have any home emergencies, one of Hometree’s 1000+ nationally based engineers will be dispatched to solve the problem.

Offering a no-price-hike policy to maintain fairer boiler and home cover plans for customers, it plans to make homeownership simple and sustainable – with a vision to be the world’s most trusted and sustainability focused home services provider – accelerating the start of sustainable homes across the UK.

About PHA Group

Established in 2005, London-based PR agency The PHA Group was founded by Phil Hall, the former editor of the world’s bestselling newspaper and head of the Trinity Mirror Group. The agency, formerly known as PHA Media, has recently rebranded to reflect its significant growth and expanded list of services, which includes Consumer PR, Sport & Fitness PR, B2B PR, Technology PR, Third Sector PR, Influencer PR, Healthcare PR, Crisis & Reputation Management, Public Affairs and Personal PR. www.thephagroup.com

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