World leader in agricultural technology selects Game Changer to build and execute a content marketing program that will integrate with sales and produce quality leads
MINNEAPOLIS –– SEPT. 3, 2025 –– Game Changer Communications, the strategic communications firm known for helping businesses create and accelerate business value, announced today that it has been hired by Minneapolis-based EarthOptics – the world leader in soil information and below-ground data. Starting immediately, Game Changer will build and execute a comprehensive content program; it will capture, package and share EarthOptics’ unique insights in ways that generate sales leads and boost the entire business.
“Through our RFP process, it was clear that Game Changer is the right firm to help us build a great content marketing program,” said Chris Morton, chief marketing officer at EarthOptics. “Jason Sprenger and his team are incredibly good at finding great stories, writing/packaging them and helping us build strong relationships with our key audiences and stakeholders.”
“The value that EarthOptics’ technology brings to farmers, ranchers, agronomists and more is truly second to none,” said Jason Sprenger, founder and CEO of Game Changer Communications. “We’re really excited to work with them and help catapult their business to new heights.”
EarthOptics’ integrated platform combines ground-truth physical samples with its GroundOwl™ multimodal sensor and artificial intelligence (AI) models. This next-generation approach generates the highest-resolution, most actionable insights and analytics for growers, agronomists, carbon market operators, and input providers. With thousands of soil samples collected weekly, and the world’s most expansive biological soil database in its arsenal, EarthOptics enables data-driven decisions for fertility and crop planning, tillage, carbon credits, and biological interventions. The company’s technologies are reducing customer costs by minimizing required sampling and unlocking new value from the soil, be it improved yields or verified carbon sequestration. The company also is at the forefront of predictive agronomy, input optimization, and sustainable land management. Learn more at www.EarthOptics.com.
About Game Changer Communications
Founded in September 2012, Game Changer Communications has created and accelerated business value for a diverse roster of more than 70 clients. It has led successful strategic and tactical campaigns that have moved the needle in amazing ways – helping companies sell business units for remarkable profits, integrate new products and technologies, boost sales, improve share prices, achieve visibility in new and existing markets and much more.
For more information, visit www.gamechangercommunications.com.