Electron Wheel, the smart mobility company giving life to your favorite bike, has named Diffusion as its public relations agency of record. Electron Wheel’s all-in-one front wheel replacement system, which is available online and at national retailers, breathes new life into a standard bike while providing an affordable option for bikers looking for an electric ride.
Diffusion will work with the company ahead of the much-anticipated launch of its Gen 2 Smart Wheel, a cutting-edge update to its popular original smart wheel designed to turn any bike into a full featured e-bike, enabling cyclists to ride farther, faster and smarter.
Diffusion’s PR campaign for Electron Wheel is anchored in in-depth product reviews and strategic trade show activations—including a major focus on the 2018 Consumer Electronics Show (CES). Diffusion will strategically highlight the pros and cons associated with both traditional e-bikes and other wheel replacement systems currently on the market, showcasing Electron Wheel’s unique features that offer the best of both worlds for any and every level of cyclist. In a market where electric bikes are usually an all-in commitment and other wheel replacement systems require costly and time-intensive installations, Diffusion’s campaign is designed to showcase Electron Wheel’s seamless set-up process and ability for flexible use as both a regular bike or e-bike.
James Parker, VP of Marketing and Operations at Electron Wheel, commented: “Electric bike use is still very much in the nascent stages for the wider population of cyclists. Knowing this, we developed an all-in-one solution that provides optimization for both the avid cyclist and the average bike rider. We needed an agency that would be able to communicate our key benefits on a larger scale, and we knew Diffusion would not only understand the nuances that solidify our unique position in the electric bike marketplace, but they’d also have the creativity and know-how to help us stand out among competitors.”
Kate Ryan, U.S. Managing Director at Diffusion, commented: “Electron Wheel is already capitalizing on the beginnings of the smart mobility movement—a space where everyone from Tesla to Microsoft are working toward mobility alternatives for the future. What’s incredibly attractive is that Electron Wheel is offering access to tech-forward mobility solutions for the everyday person here and now, at an affordable price point that doesn’t skimp on in-demand features like active hill assist and a mobile app for remote diagnostics. Our strategic media plan will showcase Electron Wheel as a best-in-class product, and also a brand making waves in the larger smart mobility industry.”