A PR Visionary: Redefining Healthcare Communication Strategies
Darren Brandt – CEO, Sloane & Company
A communications expert with over three decades of experience, Darren Brandt is known for innovative strategies in healthcare technology and elevating healthcare beyond its traditional boundaries. From past work with giants like CVS and Walgreens, to game-changing young companies like Ro and Included Health, Darren’s grasp of communications strategy has been pivotal in guiding companies through rapid developments, significantly enhancing their corporate reputations to meet business objectives and boost shareholder value.
Darren possesses a keen understanding of healthcare trends and seamlessly integrates these with the current news cycle. His expertise spotlights the unique perspectives of clients who might otherwise be overlooked, persuading journalists to consider their stories. Mastering the art of guiding the media’s focus—from the vast ‘oceans’ of established companies to the ‘babbling brooks’ of newer enterprises—is what sets Darren apart.
As CEO, Darren is hands-on in healthcare PR, building media relationships and leveraging AI. He excels at creating engaging healthcare news across various channels, including newsletters, podcasts, and videos. Darren’s storytelling captivates journalists; he also recently played a key role in launching Sloane’s ‘A Conversation with a Media Thought Leader’ series, which features discussions on the future of journalism with figures like Wired biotech reporter Emily Mullin.
“Darren’s leadership, forward-thinking growth strategies, and dedicated commitment to healthcare journalism underscore his role as a dynamic and effective PR Guru in the healthcare industry,” said Lisa Gordon-Miller, Director of Media Relations at Sloane & Company.
His attention to healthcare and other sectors is captured in how he positions Sloane’s healthcare practice—‘Healthcare excellent, not healthcare only.’ Darren’s focus is on elevating and extending the import of healthcare beyond exclusively healthcare audiences. Looking forward, Darren is focused on expanding Sloane’s healthcare practice. He is confident in his team’s ability to stand out in a competitive market, believing firmly in their talent and media savvy to establish a leading healthcare division.
“Darren possesses a keen understanding of healthcare trends and seamlessly integrates these with the current news cycle.”
This article originally appeared on PM360.