Raffetto Herman Strategic Communications (RH Strategic) announced that energy industry PR veteran Loretta Prencipe has joined the agency’s growing Washington, DC office. Prencipe, an attorney and former journalist who is well known for her work in energy, sustainability and technology public relations, will advise the agency’s growing portfolio of companies that are applying innovation to design our future world.
“Loretta brings a diversified view of the innovation economy, and the high stakes communications challenges that come with it, to the job. Her experience advising clients in rapidly evolving industries will complement our team of strategists as they help CEOs, marketers and government affairs leaders navigate fierce competition, public policy scrutiny, and reputational crises. We’re pleased to add her to RH Strategic’s leadership team,” said John Raffetto, co-founder and CEO of RH Strategic.
Prencipe won the 2020 SABRE award for developing a campaign to secure a global trade policy solution for the U.S. hardwoods industry. Most recently, Prencipe led Makovsky Communications‘ Washington, DC office and its Energy, Manufacturing and Sustainability Practice. In that position, she provided strategic communications counsel to leading associations, law firms and corporations of all sizes. She currently serves on the board of the Women’s Council on Energy and Environment.
Prencipe’s previous experience also includes working on advanced materials, solar and sustainability for MSLGroup; opening new markets in solar energy for SunEdison; representing the Energy Storage Association; and advancing the leadership position of the world’s largest computing association. She also was at the Department of Energy during the Obama Administration, working to tell the story of how the Recovery Act investments in renewable energy and energy efficiency improved the lives for Americans across the country.
“Energy, environmental and sustainability issues are front and center in Washington and throughout the United States – creating challenges for a broad range of organizations – from utilities to big brands. I joined RH because the firm understands this and has unparalleled expertise in delivering campaigns that shape policy, manage reputation and build market share,” said Loretta Prencipe, RH Strategic Vice President.
“In 2020, public affairs and corporate communications have played a heightened role in helping to manage the headwinds from a challenging political environment and an economic downturn. RH Strategic clients have turned to us to help them navigate these uncertainties in the important Washington, DC market,” said Jen Bemisderfer, managing director of RH Strategic’s Washington, DC office and Public Affairs Practice Lead. “I’m thrilled to work with Loretta to extend our expertise and offerings to energy and public sector clients.”