ENroute Communications Retained by Puerto Vallarta Tourism Board

by | Mar 2, 2018

ENroute Communications announced that it has signed the Puerto Vallarta Tourism Board as a client. The public relations agency has been contracted to represent the Mexican destination in Canada, the U.S. and Europe via its Mexico City office.

ENroute Communications is headed by Carlos Lopez, a Mexico native who founded the agency five years ago in New York. Under his leadership as agency president, ENroute was named Newcomer Agency of the Year at the public relations-focused North American Excellence Awards. Meanwhile, under the agency’s work, its client destinations have also been racking up awards, with Mexico’s San Miguel de Allende named “Best City in the World” by Travel + Leisure in 2017 and Quito, Ecuador recognized as “Destination to Watch” in 2016 by Condé-Nast Traveler and “Best Leading Destination in South America” at the World Travel Awards in 2014 .

The Puerto Vallarta Tourism Board campaign crafted by ENroute is largely media relations-focused, featuring press trips and media-only events, but also includes publicity aimed at consumers. The campaign aims to increase the presence of Puerto Vallarta’s tourism offering for family, gastronomy, romance, LGBTQ and sports/adventure travelers in the target markets.

“Puerto Vallarta is an international destination, well positioned in the U.S., Canadian and European media,” said Lopez. “We look forward to taking the destination’s current branding and increasing its presence in the niche markets, current and new.”

“We are proud to have a Mexican agency with such established and proven work,” said Javier Aranda Pedrero, Director of the Puerto Vallarta Tourism Board. “We look forward to working with ENroute Communications and its team, and increase Puerto Vallarta’s presence in the U.S., Canadian and European media.”

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