WEILL has been appointed U.S. public relations counsel to Relais & Châteaux’s L’Heure Bleue Palais in the Moroccan port-town of Essaouira. Known as Mogador well into the 1950s, Essaouira lies two hours west of Marrakech.
“Essaouira is Morocco’s most distinctive and charming city,” says Geoffrey Weill, “although perhaps I’m biased, because it’s where my great-grandfather grew up; but there’s no doubt that L’Heure Bleue Palais is the jewel in Essaouira’s crown.”
The Relais & Châteaux property sits at the edge of the medina of Essaouira whose white-and-blue houses are protected by 16th-century battlements built by the Portuguese. Long a crossroads of trade connecting the Sahara, the Arab world and Europe, the town’s romantic souks, alleys and houses are reminiscent of the charming and intimate Marrakech of decades ago.