Evoke, part of Huntsworth plc, announces the acquisition of New Jersey-based Navience Healthcare Solutions. Navience is a full-service market access and payer marketing agency helping clients navigate the complexities of the ever-changing market access landscape by identifying, developing and executing tailored solutions, backed by a robust analytics offering. The acquisition is expected to complete in early October.
“The influence of the payer, in the medical decision-making process and to the success or failure of any given product in today’s healthcare landscape, cannot be overstated,” said Reid Connolly, CEO of Evoke. “This influence affects the strategies and solutions we offer clients across all audiences and channels. That’s why Navience is such an ideal fit within our agency, adding incredible value to the marketing and communications expertise our client partners require.”
Led by Principal John Shamsey, a client-side veteran, Navience has quickly grown to become one of the leaders in the Market Access and Payer marketing space. The Navience team delivers a customer-centric approach offering clients a full spectrum of services from research and insights, advanced analytics to a full suite of creative and agency services. Shamsey will continue to lead Navience, serving on the Evoke leadership team and reporting to Reid Connolly. As an integral part of the Evoke team, the agency will now be called Evoke Navience.
“Reid and his team have built one of the more impressive and progressive agency brands and one with such a diverse offering,” said Shamsey. “They’ve truly established themselves as one of the few agencies of scale that clients can turn to for their toughest challenges, regardless of audience, channel, or geography and we’re looking forward to working together to help solve those problems together.”
“As the healthcare market becomes more fragmented and our clients’ resources become more stretched, our ability to be the one partner who can help navigate them through it is even more critical now than ever,” said Connolly. “We couldn’t be happier to have John and his team become part of the Evoke team.”
