Evoke KYNE, an award-winning health communications and public relations agency, announced the appointment of Julie O’Donnell as Executive Vice President, Global Head of Digital. As a member of the firm’s Executive Leadership Team, Julie will drive the development and deployment of Evoke KYNE’s digital capabilities across the organization and expand a comprehensive, industry-leading practice for both existing and prospective clients.
In addition to leading the global digital team with a focus on cross-channel strategy, social media, insights and analytics, Dublin-based O’Donnell will also partner with geographic and account leaders to enhance Evoke KYNE’s offerings, furthering innovation, digital capabilities and collaboration with dedicated specialists based across offices in Europe and the U.S.
“I have had the great pleasure to partner with Julie over the past two years as she has led the development of an industry-leading, global team of digital experts, helping shift our culture to a digital-first mindset,” said David Kyne, CEO of Evoke KYNE. “She has played a pivotal role in growing our digital offering and deploying resources across the business to ensure we are developing innovative programming that exceeds the needs of our clients and creates insights-driven, measurable impact.”
O’Donnell is a proven digital and marketing strategist with more than a decade of experience, having led marketing and communications activities at the Board of Director level and in a leadership role at Lundbeck, a multinational pharmaceutical company. She joined Evoke KYNE in 2017 and has deep experience in engaging healthcare stakeholders across therapeutic areas with expertise in psychiatry, neurology and diabetes, among others.
“I am delighted to further establish our digital offering during this transformational time, both at the agency and more broadly in health communications,” said O’Donnell. “We have an opportunity to combat the growing issue of online misinformation while deepening relationships and connecting stakeholders through new channels and technologies, ultimately creating meaningful change like never before.”
As part of an acquisition by Evoke in 2019, Evoke PR & Influence and KYNE joined forces to create a new, integrated global agency named Evoke KYNE. In support of its transformation into one of the world’s largest healthcare communications agencies, the organization has made several other recent senior-level hires and appointments including Kaitlyn Belicose, Carolyn Coyle, and Julia Devaney to Senior Vice President, Colleen Brett to Creative Director and Courtney Devanna, Sarah Dubow, Fliss Lang, Stephanie Shaeffer, and Ilana Yellen to Vice President.