Evoke KYNE appoints Kate Callan to Executive Vice President, Head of Social Media

by | May 21, 2020

Evoke KYNE, an award-winning health communications and public relations agency, announced the promotion of Kate Callan to Executive Vice President (EVP), Head of Social Media. As a member of the firm’s Senior Management Team, Kate will oversee all of the firm’s social media and influencer activities, including how the company delivers best-in-class strategies and pioneers innovative approaches for working with partners and influencers across diverse platforms. She will report up through the agency’s Executive Leadership Team.

“Our clients are increasingly focused on building engaged and relevant communities on social media – they’ve moved beyond testing the waters to wanting to be forerunners in this space,” said Julie O’Donnell, EVP, Global Head of Digital at Evoke KYNE. “Kate has been instrumental in the development of our specialist social media team and has grown the social account base in Philadelphia over the last three years. In her new role, she will continue to evolve and expand our patient influencer offering and enhance our capabilities globally, with the goal of creating greater impact in health.”

Callan is a skilled influencer and social strategist with 15 years of experience leading integrated healthcare communications programs spanning therapeutic areas, channels and stakeholders. She has a proven track record in developing award-winning social and influencer campaigns with a nuanced understanding of how to craft engaging strategies in a regulated environment.

“I’m excited to collaborate with our geographic and account leaders across the business to foster a culture of creativity that supports and enables compelling social storytelling for our clients,” said Callan. “Particularly in the current environment, we have an opportunity to elevate important health messages and forge meaningful digital connections with stakeholders to create a sense of community. To do this, we will continue to evolve our agile content strategy along with our data, analytics and influencer collaboration capabilities.”

Evoke KYNE continues to grow and expand to meet the needs of our clients, reflected in the 2020 communications agency rankings which placed the firm at #6 on O’Dwyer’s Healthcare PR Firm Rankings, #70 on PRWeek’s Global Agency Business Report and #89 on PRovoke’s Global Top 250 Agency Rankings. In support of this growth, the firm has also hired Sandy Nissenbaum as Senior Vice President in Philadelphia, who brings more than two decades of pharmaceutical, biotech and life science communications experience. In addition, the agency has also made several new hires and appointments across levels and geographies, including the promotion of Sara Aghajanian to Vice President in NY.

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