Coyne Public Relations announced its selection as agency of record for Evolve BioSystems, a leading microbiome company dedicated to researching solutions to establish, restore and maintain a healthy gut microbiome in babies. With this partnership, Coyne has been tasked to develop a communications strategy to bring more awareness of the company’s most recent product Evivo—the first probiotic clinically proven to restore the infant gut microbiome—to new moms, as well as healthcare professionals.
“As our research in the infant gut microbiome space continues to expand and gain traction, we were focused on finding the right partner to help us bring Evivo to the forefront,” said Christie Fleming, Senior Vice President of Marketing and Sales, Evolve Biosystems. “Coyne’s insight and guiding strategy were spot on and we are confident the creative activations will be a game changer to elevate the critical role activated B. infantis EVC001 plays in a healthy infant gut microbiome.”
Evolve Biosystems has had several exciting developments, recently, including earning the cover feature on Pediatric Research for its study on inflammation and announcing its partnership with RB (Mead Johnson Nutrition), working together to provide innovative solutions to healthcare professionals, hospitals and new parents to ensure babies get the best start in life. Capitalizing on the brand’s momentum, a collaboration between Coyne’s consumer and healthcare teams aims to put a unique twist on communicating the science of the infant gut microbiome. This messaging will help to connect with parents on a deeper level and provide a better understanding of both the immediate and long-term impact on newborn health.
“The research and science behind what Evolve Biosystems has created with Evivo is a game changer in the category,” said Jennifer Kamienski, Executive Vice President at Coyne PR. “It will be our responsibility to get parents to understand how important activated B. infantis EVC001 is to their infant’s overall health in way that is relatable to them. Simply put, we need to speak moms’ and dads’ language. While challenging, the results will be highly rewarding – both professionally and personally.”
This latest partnership with Evolve BioSystems will add to Coyne PR’s strong experience in the consumer health space. The agency has had the incredible fortune to partner with both category leaders and challenger brands to advance the industry and change lives through innovative ideas, campaigns and storylines that put its clients at the center of the conversation.