Cub Cadet, a leader in outdoor power equipment, has named Exponent PR as its public relations agency of record. Exponent will deliver media relations, social media content and influencer engagement for its high-performance residential, commercial and utility vehicle lines of business. Exponent’s advertising partner, Colle McVoy, has been the advertising AOR for the company since 2015.
“Partnering with Exponent is a smart and strategic move and we’re thrilled to integrate our ad and PR teams under one roof,” said Emily Sword, Director of Brand Strategy and Planning for Cub Cadet. “They have proven they can create awareness and drive sales by showcasing the thoughtfully designed and purposefully engineered products we consistently bring to the industry and our consumers.”
“We greatly appreciate being part of the integrated Cub Cadet team since it brings synergy to our ideas and it’s the most effective way to build awareness and attract future brand loyalists,” said Tom Lindell, managing director, Exponent.
Exponent kicked off activities this summer to help raise awareness for the brand during the World Cup and Wimbledon. Together, Exponent and Colle McVoy will tap their extensive expertise in the outdoor lifestyle category with client experience that includes the Recreational Boating & Fishing Foundation, Indian Motorcycle, Jackson Hole Travel & Tourism, Duluth Trading Company and more.