The Los Angeles Auto Show and AutoMobility LA announced a new leader of its growing marketing team, as Ms. Fabrizia Cannalonga has joined the company as Vice President of Strategic Marketing and Communications. In her new role, Cannalonga will oversee the marketing team, applying her experience, talent and energy to help bring the company’s ambitious vision of growth and expansion to fruition.
“Our vision for the future of The Los Angeles Auto Show is to achieve a trajectory that is impossible to ignore by fostering a glow of notoriety appropriate to Los Angeles,” said Lisa Kaz, President and CEO of the LA Auto Show and AutoMobility LA. “Los Angeles is an automotive mecca by any measure and the ideal intersection where our most beloved cultural legacy can meet its technology driven future. We believe by adding Fabrizia to the team, we are poised to take advantage of every opportunity to stay at the forefront of the evolving automotive industry.”
Cannalonga brings more than 20 years of experiential marketing leadership and has worked with some of the world’s leading automotive brands. Most recently as Vice President of Experiential Marketing at INNOCEAN Worldwide Americas, she led a large and aggressive team of auto marketers whose scope included auto show programs and engagements, sponsorships, major new product launches and press conferences for both Hyundai Motor America, and its recently debuted luxury brand, Genesis Motor America.
“Fabrizia’s marketing and communications expertise and extensive knowledge of the automotive industry is sure to help us gain traction as we continue to build and grow our brand,” said Terri Toennies, EVP and General Manager of the LA Auto Show and AutoMobility LA. “We are excited to have her onboard to help us take this organization to the next level.”
“LA is a place where dreams are made of,” said Cannalonga. “The Los Angeles Auto Show is a one of a kind event that can become the annual global destination converging automotive and tech. Our love for vehicles here is legendary, it’s our mindset. Becoming a part of an exceptional team whose mission is to help AutoMobility LA and the LA Show achieve its rightful place among the most highly contested and most visible event venues in the world was just too irresistible to pass up.”