Facteus selects BackBay Communications as Agency of Record

by | Aug 3, 2020

Facteus (formerly ARM Insight), the leading provider of actionable insights from financial data, has selected BackBay Communications as its agency of record. BackBay is an integrated financial services public relations, content development, and digital marketing agency with dedicated teams focused on financial technology, asset management, private equity and venture capital, and impact investing.

BackBay will help Facteus develop and deploy an integrated public relations and thought leadership program to build brand awareness of Facteus and its data products within its target markets of investment companies, financial institutions, payment companies, retail corporations, consultants, and governments. Facteus’ innovative synthetic data process enables organizations to identify investment and business opportunities in financial data while protecting the individual or business privacy within the data.

Facteus recently launched the Facteus Insight Report on Consumer Spending and Transactions (FIRST). The report provides a critical lens into consumer behaviors and economic trends derived from financial transaction data covering more than 1,600 companies and 430 publicly traded stock tickers. FIRST is based on millions of regulatory-compliant consumer transactions that are sourced directly from financial institutions, fintechs, and payments companies. FIRST reports may be found at http://first.facteus.com.

“We are very pleased to be working with BackBay Communications,” said Randy Koch, CEO of Facteus. “BackBay’s financial services focus, strategic and integrated approach, deep relationships with the business media, and content creation and digital dissemination capabilities, are already paying dividends. We look forward to a long and productive relationship.”

“Facteus offers something unique and valuable – particularly in this time of economic uncertainty – real-time insights into consumer purchases and their impact on specific companies and industry sectors,” said Bill Haynes, Founder & CEO, BackBay Communications. “Our goal is to highlight Facteus’ data and insights with the many types of companies that can benefit from access to it, including asset managers, private equity firms, hedge funds, industry verticals, payment processors, banks, economists and policy makers.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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