Coyne Public Relations announced it has been selected by Fairleigh Dickinson University (FDU), the largest private university in New Jersey, to provide public relations support. With this partnership, Coyne will support and enhance the school’s existing efforts to elevate its overall brand awareness.
“As our university expands its global footprint—amidst a record-breaking capital campaign—now is the time to promote our advancements and further distinguish ourselves from our peers,” said Luke Schultheis, Ph.D., Vice President for Enrollment, Planning and Effectiveness, Fairleigh Dickinson University. “We are confident that, through our partnership with Coyne PR, prospective students, parents, teachers and guidance counselors will become even more familiar with FDU’s ability to provide the personal educational experience of a small university with all the benefits of a large university.”
As a school on the rise, FDU has recently secured a host of recognitions for its offerings, including:
- Rated as one of the top 15 four-year hospitality management programs in the U.S. by the Princeton Review;
- Named FDU the best nurse practitioner program in N.J. by Nursejournal.org;
- Ranked #12 on the GradReports list of the 25 Best Colleges for Criminology; and
- Ranked by U.S. News #20 in Best Value Schools.
“In just our short time working together, we’ve been so impressed by FDU’s offerings, from its new School of Pharmacy and Health Sciences to its established and world-renowned International School of Hospitality and Tourism Management,” said Linda Bernstein Jasper, Senior Vice President at Coyne PR. “While we’ve already secured several quick wins out-of-the gate, these are just stepping stones toward building long-term, sustained awareness of the school and its transformation of the lives of the students it educates.”
As one of the only agencies with a dedicated higher education practice, the FDU brand will benefit from the agency’s deep expertise in this space. Institutions from the Johnson School at Cornell University, Stevens Institute of Technology, the University of Virginia’s Darden School of Business and the Columbia Business school have partnered with Coyne to deliver integrated messaging to drive wider recognition of their institutional brands.