FeastBox & Red Rickshaw Make Key Promotion to Support Business Growth

by | Feb 25, 2022

Aligning with ambitions for the year ahead, sister companies FeastBox and Red Rickshaw assemble its senior team of experts to supercharge growth across 2022. Promoting Liam Howard-Jones (previously Head of Growth) to Chief Marketing Officer and a position on the Board, his new role will lead the progressive plans in place to significantly scale both businesses.

The Board position will see Howard-Jones become a key decision maker within the business, supporting on strategic direction and the future of both companies.

World cuisine recipe box, FeastBox, recently unveiled a rebrand, entering the new year with a fresh new look and feel. Led by Howard-Jones, the new branding aims to inspire adventure for home cooks across the UK. Allowing customers to try unique global dishes and taste new ingredients, the vibrant new look ensures the brand stands out from competitors in a crowded marketplace.

Red Rickshaw, the UK’s largest online grocer of hard-to-find world produce and ingredients, is also being relaunched with an updated look and feel, plus a significant increase in range and cuisines.

Chairman Laurie Mcilwee, said: “Liam’s experience has been invaluable since he joined us, and as a result we have already enjoyed tremendous growth. FeastBox has transformed, and Red Rickshaw has expanded its range with a greater focus on fresh fruit and produce. This new position is well deserved, and we’re thrilled Liam will be playing such a vital role in the growth of the business going forward.”

Speaking on his new role, Howard-Jones added: “Both FeastBox and Red Rickshaw have such unique and fantastic offerings, I’ve thoroughly enjoyed helping both evolve over the last few months. Consumer awareness has already increased and both models have seen organic growth, so we’re in a great position to really scale it up. My mission is to show consumers the variety of what both our brands have to offer, we search the globe high and low for new, amazing ingredients and make them accessible through Red Rickshaw, but we teach people how to use them to create a taste like no other with FeastBox.

“If you’re passionate about food and flavour like me, there’s no way you’ll be able to resist what we have planned over the next six months, I’m thrilled to be joining the Board to spearhead our growth – 2022 will be our best year yet.”


For more information on Liam’s appointment, or on either brand, please contact the teams on feastbox@thephagroup.com and redrickshaw@thephagroup.com.


About FeastBox:

FeastBox is a world food recipe box, bringing global cuisines, excitement and discovery to everyday cooking.

Packed with authentic, high-quality ingredients from all over the world that are sourced through sister company Red Rickshaw – the UK’s largest online global ingredient grocer. Each recipe box is delivered straight to homes with step-by-step recipe cards for a quality home dining experience full of flavour.

Each carefully crafted recipe strives to connect people to the places they dream of visiting and the experiences they love to reminisce, helping to embrace different cultures.

Visit www.feastbox.co.uk for more information.

About Red Rickshaw:

Red Rickshaw is the largest online world ingredient grocer in the UK, shipping across Europe.

Stocking a wide range of authentic, high-quality, fresh and ambient seasonal ingredients sourced from all over the world, the grocer uses a wealth of expertise and knowledge to inspire home cooks to experiment with flavours from different cultures to enrich meals.

Founder and CEO, Jyoti Patel, grew up around wonderful Asian ingredients that many people around her had never heard of, and so made it her mission to make unique, global ingredients and cuisines more widely accessible to be used in cooking in the UK. Through Red Rickshaw, she empowers home cooks to create authentic worldly cuisine using unique, new flavours.

Red Rickshaw also provides a wholesale service, supplying produce and spices to prestigious Michelin-starred restaurants and bustling street-food markets across the UK.

Visit www.redrickshaw.com for more information.

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