Finn Partners announced the appointment of Jodi Brooks to head the firm’s Technology practice, its largest division, with annual fees of more than $25 million and more than 100 employees. Brooks, a technology communications expert and thought leader, brings over 17 years of experience to Finn Partners, focusing on the overall direction of the technology practice for both existing clients and future relationships.

Sabrina Horn, who joined Finn Partners in 2015 in the role of technology lead, has become a Senior Advisor to the agency.

Brooks joins Finn Partners from Burson-Marsteller, where she served on the U.S. Leadership Team and Chair of the U.S. Technology Practice. There, she led the practice through a multi-year transformation. Her leadership and technology expertise earned her industry-wide recognition, including PR Leader of the Year by PR News in 2017. Brooks has worked and managed campaigns on behalf of numerous well-known brands including Oracle, HP, Fitbit, Zebra Technologies, AT&T, Bausch + Lomb, Baidu and Huawei.

“Finn Partners is very pleased to welcome Jodi Brooks to the firm,” says Richard Funess, senior managing partner. “Technology crosses over and is integrated into virtually every business strategy. And, through that evolution, it has become our largest practice area. Jodi’s transformative way of thinking and move-to-action style will have a major impact on our team of communications experts as well as the way Finn’s market perception and further opportunities.”

“It is an honor to join Finn Partners,” says Brooks. “Technology is at the heart of everything we do, and Finn Partners lives this mantra. The firm’s focus on technology, YOY growth and culture which encourages collaboration and creativity all foster an environment that will leverage my expertise to further drive and enhance the Tech practice.”

Prior to Burson-Marsteller, Brooks was an SVP within Weber Shandwick’s Global Technology and Media Relations Practices, where she oversaw the Bausch + Lomb global business, Honeywell ACS and managed inter-office teams. Previously, Brooks was a Vice President at Ketchum, working on Kodak and AT&T Wireless.

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Richard Carufel

Richard Carufel

Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders.

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