First Insight, leading “Voice of the Customer” predictive analytics platform, announces expansion with NEXT-GEN XM Experience Management 

by | Nov 20, 2020

First Insight, Inc., the VoC predictive analytics platform retailers and brands have come to know and trust for delivering clear, actionable data to power profitable and effective business decisions is now forging the future of experience management as it announces the release of its expanded NEXT-GEN XM Platform.

As creator of the world’s leading “Voice of the Customer” predictive analytics platform, First Insight amplifies their commitment to revolutionize how companies can make better, faster and smarter product investment, pricing, planning and marketing decisions, powered by clear, predictive, actionable data. With hundreds of companies using the First Insight platform worldwide, the launch of the NEXT-GEN Experience Management Platform underscores the company’s continued evolution with a powerful, scalable and easy-to-integrate solution to inform better business decisions and measurably improve business results for not only the retail industry, but expanding into other industries recognizing the great need to have actionable, customer-centric data to power profitable decisions.

For the last decade and a half, First Insight has pioneered the leading VoC business solution delivering powerful data and valuable insights to the retail industry bringing them closer to their customer than ever before. Delivering actionable data and measurable value with unparalleled support is a hallmark that loyal First Insight customers have come to count on to power effective decision making.

“We pioneered and led applying predictive analytics to first-party, voice-of-the-customer data in Retail, and our growth has enabled us to invest in innovation,” said Greg Petro, CEO of First Insight. “By launching the Next-Gen Experience Management platform, we are enabling companies across industries to harness the power of voice-of-consumer data to transform decision making from reactive to proactive, anticipating how changes to product, brand, or customer and employee engagement will impact the bottom line.”

According to First Insight, the new Next-Gen Experience Management Platform leverages advanced analytics including human computational modeling, Bayesian mathematical modeling, predictive analytics and machine learning to enable companies to quickly anticipate outcomes, increase gross margins and revenues, save months in time-to-market and realize ROI quickly and measurably in a simple to use platform that can be integrated into any existing data system.

First Insight’s Next-Gen Experience Management Platform delivers the following capabilities:

  • Customer Experience: First Insight engages target customers from the start of the journey, to maximize customer loyalty and drive business results. Whether it is a product, service, advertising or channel, First Insight’s solution enable customers to co-create the experience they value, enabling companies to launch with confidence.
  • Product Experience: First Insight’s NEXT-GEN XM Platform enables companies to go from product or solution concept to decision in 24-72 hours. By harnessing the power of the voice of the customer, companies improve their success rate by as much as 80 percent by confidently creating the right products, offering at the right price, stocking in the right quantities, and targeting to the right customers.
  • Brand Experience: First Insight brings target customers into the brand-building process from the start, gaining meaningful understanding about what they value, how they perceive a brand and its offerings, and why they would buy from or engage with that brand instead of another brand. By knowing the customer and understanding what they really want from the brand and applying proven scientific analytics to the data, First Insight enables companies to create loyalty that lasts.
  • Employee Experience: The NEXT-GEN XM Platform engages and motivates employees to be experience creators making them part of the success in driving beneficial and profitable business results by harnessing their insights in your offering creation and enabling a company to invest in benefits programs and other initiatives that motivate employees to grow the business and heighten customer satisfaction.

According to the company, the NEXT-GEN XM Platform built on our VoC technology expands First Insight’s offering into new industry sectors including consumer products, travel, leisure and entertainment, automotive and financial services.

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