Five in a Boat Strengthens Games Expertise with Industry PR Specialist Hires and New Client Wins

by | Mar 22, 2022

Leading communications agency Five in a Boat has announced the appointment of Jack Langley as Senior Consultant and Girl Gamer’s Diane Hutchinson as Junior Consultant as part of its ongoing focus and commitment to the video games and esports sector.

Coming from a journalism and cross-sector agency background, Jack has worked exclusively in the gaming industry for a number of years both agency and client-side for companies including 505 Games, Gearbox, Wargaming, Kalypso Media and Square Enix Collective. As part of his work, Jack was responsible for launching titles like Control, Bloodstained, World of Tanks: Modern Armour and Matchpoint.

Diane is best known for being on the other side of the PR fence, running the video game website GirlGamers UK, and could often be seen at press events and industry shows. Diane has been in the video games industry for twelve years and is looking forward to being part of the Five in a Boat team.

Both appointments come as part of a strong period of growth for Five in a Boat, which includes the expansion of its games business, with new client wins including Atari and Arctic7 as well as an expanded remit with leading games publisher and developer Jagex. The agency is not only now responsible for the whole of Jagex’s corporate communications, but also its 3rd-party publishing arm Jagex Partners – which includes supporting its live titles and future projects such as Space Punks, Melvor Idle and This Means Warp.

On his new appointment Jack Langley commented: “I’m very pleased to have joined Five in a Boat during a period of such exciting growth, and I look forward to helping scale the business and support in consolidating our credentials within the games industry and beyond.”

Adding to this, Diane said: “I’m incredibly excited to be joining the great team at Five in a Boat and to be working with some of the best game studios in the industry.”

Jules Herd, Founder and Managing Director of Five in Boat, said: “The last 12 months have been absolutely crazy – in a good way – as we have continued to navigate and thrive in this new world. Games have swiftly become a core part of our business and so I could not be happier to have Jack and Diane with their combined experience on board to help us at this pivotal time. I am super excited about what the future holds both for Five in a Boat and for our clients and look forward to sharing more updates over the coming months”.

About Five in a Boat

Five in a Boat is an independent strategic communications consultancy specialising in companies which are transforming lives with their technology. Headquartered in London, UK the agency has a wealth of international experience in delivering powerful and tangible results for brands and in taking them to their next phase of growth. Its clients include globally-renowned brands and emerging category disruptors across a diverse range of sectors spanning healthcare, entertainment, fintech and education.


For more information on Five in a Boat’s communications approach visit https://www.fiveinaboat.com/

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