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Floward Appoints The PHA Group

by | Jun 3, 2021

The PHA Group is delighted to announce its appointment by Floward to manage its PR strategy in the UK. One of the UK’s leading independent PR agencies, The PHA Group, has been tasked with supporting Floward’s mission to become the go-to online destination for unique and luxurious gifts.

Established in Kuwait in 2017 by Founder and CEO Abdulaziz Al Loughani, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world which are arranged locally by an expert team of florists and designers.

The premium offering provides a same-day delivery service which allows customers to place orders any time up to 8pm and guarantees that their flower arrangements will arrive on the same day. For a truly personal touch, Floward also provides an option for customers to add video messages to their gifts. Customers simply include a link to any video clip, or even record a video by themselves via the Floward app, which can then be accessed by recipients through a unique QR code which is printed onto a luxury gift card.

UK customers will also be able to sign up to the brand’s unique loyalty programme ‘Floward’s Garden’. The scheme allows customers to earn points for every order they place, which can then be redeemed as credit in their Floward wallet and used towards future purchases.

The online store is available in London with same-day delivery up until 10pm within Greater London zones 1- 6 and parts of Surrey.

In addition to the United Kingdom, Floward currently operates in 18 cities spanning across six countries including Kuwait, Saudi Arabia, United Arab Emirates, Bahrain, Qatar. The company also boasts its own delivery fleet of refrigerated vans to ensure customer satisfaction.

The PHA Group was appointed after they impressed Floward with their extensive credentials across the consumer and lifestyle sectors and widespread experience generating consumer media coverage, reviews, business profiling, and influencer partnerships.

Malek A. Khatib, UK Marketing Manager at Floward commented:We are excited to be working with The PHA Group who will be supporting our launch into London and our long-term mission to become a key online destination for luxury gifts in the UK. Floward has already been incredibly well-received in the Middle East, so we are confident that we will witness an equally positive demand from UK consumers. We look forward to working closely with The PHA Group over the coming months and utilising their expertise to launch and grow the brand in the UK”.

Suzanne Haysler, Head of Consumer & Lifestyle at The PHA Group, commented: “We’re thrilled to be working with Floward to launch the brand into the UK. The brand’s collection of unique gifts is truly impressive, and we’re excited to see the UK’s reaction to this incredible brand”.


About Floward:

Founded in Kuwait 2017, Floward is the preferred online flowers and gifts destination in the MENA region that offers a wide range of fresh-cut flowers and a variety of accessories for every occasion.

Floward procures flowers from the best farmers and growers around the world which are arranged by a team of florists and delivered to the customer through its last-mile delivery fleet. floward.com

About The PHA Group

Established in 2005, London-based PR Agency The PHA Group is one of PR Week’s Top 15 Independent PR Agencies. Founded by Phil Hall, the former editor of the world’s bestselling newspaper and head of the Trinity Mirror Group.

The agency has an expansive list of services which include Consumer PR, Sport & Fitness PR, B2B PR, Technology PR, Third Sector PR, Influencer Marketing, Healthcare PR, Crisis & Reputation Management, Social Media and Personal PR. thephagroup.com

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