Fluid Agency Unveils Complete Website Redesign for Retail Giant PGA TOUR Superstore

by | Sep 20, 2018

Full-service digital agency Fluid, an Astound Commerce Company, was selected by PGA TOUR Superstore to redesign their online store. The agency unveiled a new digital experience for PGA TOUR Superstore, including innovative technology and an evolved look and feel for the brand. The new design creates unique engagement opportunities through content integration for the site on the homepage, category landing page, and navigation.

With the assistance of Fluid, the PGA TOUR Superstore homepage now boasts an abundance of new features, including top line navigation that will make a big impact with shoppers. Strong brand messaging helps communicate priorities to users, while the new and improved homepage also highlights editorial, storytelling and personality-driven moments to drive sales and promote user interaction in sport-specific experiences. Category landing pages have been reimagined to define clear content zones for scalability.

Since more consumers are adopting mobile shopping now more than ever before, Fluid took a mobile-first approach with the redesign to help with conversion. This approach included introducing a hamburger menu in navigation, which provided a better mobile experience when browsing different categories. Category specific promotional modules also inject relevant content into the navigation along the user’s search journey.

“We are thrilled to announce our collaboration with PGA TOUR Superstore, and help the iconic brand further enhance its loyal online customer base with this new digital experience and redesigned website,” said Vanessa Cartwright, CEO and Managing Partner, Fluid. “PGA TOUR Superstore is America’s number one destination for golfing goods, so it is imperative that the brand provides a seamless and mobile-first experience to its customers. We at Fluid are excited to be able to help with that.”

“With the shift to our new Salesforce Commerce Cloud platform, we took this opportunity to work with Fluid on a world-class front-end design and customer experience,” said PGA TOUR Superstore Chief Marketing Officer Matt Corey.  “We overhauled everything, from our site navigation and content and even streamlining our checkout process across all device types to ensure our online experience is as great as our brick and mortar experience.”

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