Forefront Communications, a leading boutique marketing and PR firm focused on institutional fintech and capital markets firms, announced the addition of Alice Uribe as Vice President. Alice joins Forefront with over 10 years’ experience in journalism, communications and digital media production.
Alice most recently served as a journalist at The Australian Financial Review, a major Australian business and finance publication. Prior to that she was a reporter at Investor Daily, then owned by Morningstar, and subsequently became Editor of several key financial services industry titles servicing the Australian financial services market, including Financial Standard and IFA Magazine. Alice was also a former Digital Producer at The Australian, the country’s largest daily broadsheet newspaper.
On the communications side, Alice served as a Senior Content Editor and Strategist at global content marketing agency King Content, where she worked primarily on financial services accounts. She has also leant her expertise in financial services writing to corporate clients that include TORA, Confluence, Visible Alpha and a range of leading fintech companies.
Commenting on the appointment, Forefront Managing Partner Eric Soderberg said: “We’re extremely excited to bring Alice onboard as our firm continues to grow. Her understanding of the capital markets and institutional fintech, as well as her ability to take complex information and make it salient for different audiences, will play an essential role in helping our clients work with the press and ensure their messages are communicated effectively.”
Forefront Managing Partner Mark Dowd added: “Having worked closely with Alice as a media member, we know firsthand how talented she is. We couldn’t be more excited to bring another ex-journalist into the Forefront fold and put her media relations and content creation capabilities to work on behalf of our growing roster of clients.”