Leading independent PR agency The PHA Group announced its appointment by Fortu Wealth, a new disruptor in the wealth management and payments world, evolving the way high-net-worth individuals manage, invest and protect their money.
The PHA Group’s award-winning Technology & Innovation team has been tasked with building the media profile of Fortu Wealth, which was founded by Azamat Sultanov and Firdavs Shakhidi, both former Investment Directors. The company’s aim is to simplify investments and payments for high net worth millennials by embracing emerging and game-changing technology.
Founded in April 2019, Fortu Wealth is bringing much-needed innovation to the private banking sector. The company’s groundbreaking investments and payments solution taps into the underserved millennial market by allowing younger investors to manage every aspect of their finances in one place – an important consideration given that millennials stand to inherit a staggering £51 trillion by 2030.
Fortu Wealth appointed The PHA Group because of the Technology & Innovation team’s experience and successful track record of working with ambitious, fast-growth tech start-ups and their founders over a number of years.
Azamat Sultanov, Co-CEO of Fortu Wealth, said: “Fortu Wealth hopes to change the way that consumers manage and invest their money, and we’re confident that working with The PHA Group will help us to get closer to achieving that. We’re pleased to enlist their support to raise awareness of Fortu Wealth and are excited to see the results over the next few months.”
Ben Cossor, Head of Technology PR at The PHA Group, commented: “We’re really excited to be working with Fortu Wealth and the co-founders Azamat and Firdavs. Their mission to revolutionise payments and investing for millennials through new technologies is something we are proud to be delivering to the media, and we’re looking forward to playing our part in continuing to spread their message throughout the country.”
