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France’s Le Relais Bernard Loiseau Appoints WEILL for Public Relations

by | Apr 6, 2018

Le Relais Bernard Loiseau, the 5-star Relais & Chateaux property in the heart of Burgundy known for its gastronomy thanks to its iconic two-star Michelin restaurant, has appointed WEILL to handle its public relations in North America and the UK for a two-month project to promote the completion of its new spa.

Located in the town of Saulieu, just an hour outside Dijon, Beaune and some of the best vineyards in the world, Le Relais Bernard Loiseau is surrounded by the scenic mountains of the Morvan Massif. They have just unveiled the final phase of its brand-new spa, La Villa Loiseau des Sens, making the hotel not only a gastronomic destination, but now home to one of the most exquisite spas in France.

The 16,000-square-foot spa, located right next to the Relais Bernard Loiseau and set in its own four-story building, took 15 months and six million Euros to build. The final addition to the Villa Loiseau des Sens is the opening of a 700-square-foot VIP Spa Suite on its top floor, offering a panoramic view of the Auxois Mountains and the hotel’s lush gardens.

“We are thrilled to be promoting a property with such an incredibly rich history and story, being a family-run business from the start,” says Geoffrey Weill, the company’s president. “The name Bernard Loiseau is now not only synonymous with the very best of French cuisine and service, but now also with well-being and a holistic approach to traveling in France.”

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