The world’s leading full-service yachting company, Fraser Yachts, has appointed independent PR, Social and Digital agency The PHA Group to deliver social media management services.
The appointment will see The PHA Group lead the social strategy and delivery for Fraser Yachts, with the goal of achieving further brand awareness, maintaining strong website traffic and promoting their unmatched services.
Celebrating over 75 years of client service, Fraser Yachts is the longest serving full-service yacht brokerage house in the world, guiding clients in search of highly personalised luxury yacht vacations or those seeking to enjoy the benefits of owning their own yacht.
Mark Duncan, Director at Fraser Yachts, commented:
“It is a pleasure to be working with the excellent team at PHA. Having experienced content creators, video editors, analytics teams and storytellers at our side who already understand our ecosystem and our clients is important in helping us continue to deliver engaging and original content for our followers across all of our channels.”
Hayley Jones, Director of Social at The PHA Group, said:
“We’re delighted to be working with Fraser Yachts as they head into a very important and exciting season. Their portfolio, heritage and forward-thinking marketing team, combined with our social media expertise and experience of growing luxury brands on social, has set us up for success and I’m excited to see what new milestones we can achieve together across their channels.”