Agency to support national growth and brand evolution for America’s largest family-owned luxury jeweler during milestone anniversary year
RALEIGH, N.C. (June 8, 2026) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital media agencies, today announced its support of REEDS Jewelers, the nation’s largest family-owned luxury jeweler.
“As we continue to evolve REEDS Jewelers as a modern luxury brand while staying true to our heritage as a family-owned company, we’re thoughtful about the partners we bring into our business,” said Genna Zimmer, vice president of REEDS Jewelers and granddaughter of founders Bill and Roberta Zimmer. “FWV has a deep understanding of how to evolve heritage brands for today’s consumer. Their strategic approach and appreciation for our values make them a strong extension of our team as we continue to grow nationally.”
The announcement comes as REEDS continues a significant period of expansion and brand evolution, highlighted by the recent grand opening of its new 7,800-square-foot Landmark location in Cary, N.C. The company’s second Landmark location, the flagship-style showroom reflects REEDS’ elevated retail strategy and long-term investment in experience-driven luxury retail and community engagement. FWV supported both the media and VIP preview event, as well as grand opening activities that attracted hundreds of local media, influencers, elected officials, community leaders and customers, helping generate strong regional visibility and engagement around the launch.
“REEDS Jewelers is an iconic jewelry brand also headquartered in North Carolina, with a legacy of craftsmanship, family ownership and client service,” said FWV Chairman & CEO Rick French. “We are honored to support the next chapter of their story as they continue to redefine the modern luxury jewelry experience.”
FWV will lead national and regional public relations strategy for REEDS Jewelers, supporting national brand visibility, executive positioning, corporate communications and consumer storytelling as the company celebrates its 80th year and expands its footprint across the Southeast and beyond.
About REEDS Jewelers
Founded in 1946, REEDS Jewelers is the largest family-owned luxury jeweler in the U.S., specializing in fine jewelry and Swiss timepieces. With a commitment to excellence, personalized service and community connection, REEDS has been a trusted name in luxury retail for eight decades.
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., with offices in NYC, Detroit, L.A. and Tampa, FWV has received 40 Global or National Agency of the Year honors since its founding in 1997, along with more than 1,800 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients. FWV is the parent company of fashion and lifestyle PR firm AMP3; pet and animal health practice Fetching PR; and Prix Productions, a feature and documentary film production company. FWV is a partner in IPREX, a $508 million network of communication agencies with 1,100 staff and more than 60 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.