French/West/Vaughan (FWV), one of the nation’s 20 largest independently held public relations and integrated marketing agencies, was recognized with eight awards at the 2022 Bulldog PR Awards. The agency was named Large Agency of the Year (Gold) and Business to Consumer (B2C) Agency of the Year (Gold). FWV Chief Operating Officer Natalie Best was also named Agency Leader of the Year (Silver).
In addition to these honors, FWV received five awards – two Gold, two Silver and one Bronze – for outstanding PR and communications campaigns on behalf of clients:
- Best Beauty, Fashion or Lifestyle Campaign | Gold: Billabong x Wrangler® Collection (Wrangler)
- Best Visual Storytelling Campaign | Gold and Best Food & Beverages Campaign | Bronze: Pendleton Whisky Limited Edition Military Appreciation Bottle (Pendleton Whisky)
- Best Technology/Software Campaign | Silver and Best Brand Launch | Silver: Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology (Wolfspeed)
“As we celebrate the agency’s 25th anniversary, my colleagues and I continue to be humbled to receive prestigious awards like these and be included among such esteemed industry peers,” said FWV Chairman & CEO Rick French. “We have always put the Bulldog Awards in a special place of their own because they are voted on by a panel of the nation’s top journalists.”
With the two Agency of the Year honors, which follow last month’s recognition of FWV by PR Daily as its Midsize Agency of the Year, FWV has now captured 25 Global or National Agency of the Year honors, matching the number of years the agency has been in existence.
Best was named Agency Leader of the Year (Silver) for displaying strong leadership qualities, clearly communicating vision and inspiring everyone who works for, and with her, to deliver exceptional service to clients and help build the agency’s business. Since joining the agency in 2002, she has played a pivotal role in FWV’s growth, helping lead business development, client retention, professional development and recruitment. She has been instrumental in fostering long-term client relationships and sustaining FWV’s reputation for excellence. Among many other accolades, she is a Triangle Business Journal (Raleigh/Durham/Chapel Hill, N.C.) “40 Under 40” Leadership Award Winner, a graduate of Leadership Raleigh and was named a Business Leader Magazine “Mover & Shaker.” In 2017, PR News recognized Best as one of its Top Women in PR.
“Well deserved congratulations to Natalie for being named Agency Leader of the Year. Her contributions over the past two decades have been invaluable in helping grow the agency and keeping our clients happy,” added French.
The 2022 Bulldog PR Awards recognize the most outstanding PR and communications campaigns and extraordinary individual and agency contributions from 2021. Bulldog Reporter has been providing news, best practices and insights to PR and communications professionals since 1980. Honoring PR agencies, practitioners and standout campaigns, the Bulldog Awards are the only PR awards program judged exclusively by working journalists. Learn more about Bulldog Awards at BulldogAwards.com or through the Bulldog Reporter email newsletter.
Headquartered in Raleigh and founded on April 1, 1997, FWV has received 25 National Agency of the Year honors over the past quarter century. Overall, FWV has amassed more than 1,400 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients. FWV is the most-decorated agency in the history of the Southeastern U.S.
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Volvo Trucks North America, Teen Cancer America and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City); pet and animal health practice FWV Fetching; active lifestyle, outdoor, ski, fashion, technology and travel PR and consumer brand marketing agency CGPR (Greater Boston); lifestyle, consumer technology and influencer marketing agency Big Picture PR (San Francisco) and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo, or Instagram.