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French/West/Vaughan Tapped to Launch Guinness World Records 2024 Edition During National Literacy Month

by | Sep 14, 2023

RALEIGH, N.C. (Sept. 14, 2023) — French/​West/​Vaughan (FWV) – one of the nation’s largest independently held PR, advertising and digital media agencies – announced it has been retained by the global authority on record-breaking achievements, GUINNESS WORLD RECORDS, as it launches its 2024 edition (GWR2024). The new edition is available in stores and online starting today, Sept. 14, in honor of National Literacy Month, the timely movement encouraging everyone to pick up a book. GWR2024 includes more than 2,630 mind-blowing achievements from around the world.

Since 1955, Guinness World Records has documented the world’s most extraordinary achievements, from the quirky and peculiar to astonishing feats that amaze, delight and inspire. Today, Guinness World Records is a global multimedia brand with offices in London, New York, Miami, Beijing, Tokyo and Dubai. The book is a perennial favorite of young readers worldwide, fueling the imagination and challenging us to dream.

FWV is leading all U.S. national, regional and local media relations outreach for the book launch, including coordinating media interviews with talent globally. This year’s record-breaking superstars from the U.S. include the world’s tallest steer, oldest competitive ninja athlete, largest male afro, largest Care Bears memorabilia collection and more. Recognition of Hall of Fame inductees is a GWR2024 special feature and highlights Queen Elizabeth, The Harlem Globetrotters, Laura Biondo, Elton John, Wim Hof, Zion Clark and Sylvia Earle.

“Guinness World Records 2024 covers the widest possible spectrum of record breaking, from the hairiest humans to the most talented guinea pigs, to the fastest roller coasters, and the best-selling manga to the most celebrated athletes. I truly believe this edition is the best yet,” said Craig Glenday, editor-in-chief, Guinness World Records. ​“With a nationally renowned reputation for PR service, we are pleased to have FWV on board to support us in sharing this special book with a key global audience in the U.S.”

GWR24 is currently available for purchase in stores and online, with discounts widely available.

“With its long, storied history of entertaining and educating America’s children and adults alike, we are proud to partner with the globally recognized Guinness World Records to introduce GWR2024,” said FWV Chairman & CEO Rick French. ​“The talent of these record breakers is impressive and allows for storytelling opportunities that educate and entertain, and remind us all of the joy of reading.”

For more information about the book and Guinness World Records, please visit guinnessworldrecords.com/products/books.

About French/West/Vaughan

French/​West/​Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 30 Global or National Agency of the Year honors over the past quarter century, along with more than 1,600 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler, ABB, Proximo, Melitta, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is the parent company of fashion and lifestyle PR firm AMP3 (New York City); mobility and transportation-focused agency The Millerschin Group (Detroit); pet and animal health practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv​-us​.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram

About Guinness World Records  

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people – individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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