In making the announcement, Godard Abel, executive chairman and co-founder of G2 Crowd, said “Meagen is a marketing visionary in the tech industry. Her 20 years of experience in digital marketing, specifically in building integrated data-driven marketing programs, will be transformative in helping G2 Crowd continue to expand into new markets around the world. We are very pleased to welcome her as our newest board member and look forward to her contributions now and in the months and years to come.”
“I’ve been following G2 Crowd since the company was founded in 2012,” said Eisenberg. “The explosive growth the company has achieved is a testament to the power of the crowd. I’m looking forward to joining my fellow board members in building upon their vision to bring transparency to the business solutions marketplace.”
Having served in executive-level marketing leadership roles for more than a decade, Eisenberg brings extensive experience driving growth, marketing strategy and innovative programs for major tech companies like DocuSign, ArcSight (an HP company) and TRIRIGA (acquired by IBM). In her current role with MongoDB, Eisenberg leads the marketing strategy and execution of forward-thinking campaigns that drive developer awareness and accelerate global growth for the leading modern general purpose database platform. In addition to her role with MongoDB, Eisenberg serves as a strategic advisor for more than a dozen tech companies including Branch.io, CoreOS (acquired by RedHat), ZenIQ, Insightpool, Mintigo, TinyPulse, Apptimize, SumoLogic and Accompany.
An influential industry thought-leader, Eisenberg was named one of AdWeek’s top 50 most retweeted mid-sized marketers. Her insights have been featured in Forbes, AdAge, Fast Company, Financial Times, among other mainstream news sources.
Eisenberg joins G2 Crowd following a breakthrough year that included a successful series B funding round of $30 million, led by Accel, with participation from LinkedIn. G2 Crowd’s exponential growth has included many new faces, and some more familiar, including the return of co-founder Godard Abel as executive chairman and the addition of seasoned marketer Ryan Bonnici as chief marketing officer. In addition to the team growth, G2 Crowd expanded beyond business products into services. The company also launched a charitable giving program, G2 Gives, which has raised tens of thousands of dollars for charities and nonprofits internationally. While impressive, none of these achievements have exceeded the milestone of reaching a quarter of a million user reviews, which G2 Crowd announced last fall.