Ghostery, a browser extension that makes the web browsing experience faster, cleaner and safer by detecting and blocking thousands of third-party data-tracking technologies, has appointed Diffusion as its public relations agency of record in North America. Diffusion is tasked with increasing awareness and visibility of Ghostery’s offerings and its status as a privacy and products leader, starting with the successful launch of Ghostery 8 in December 2017.
Diffusion’s integrated communications campaign for Ghostery will creatively tap into the growing consumer awareness of data and online privacy issues, establishing and building Ghostery brand and product awareness among business, consumer and technology media and influencers. The campaign will underscore how complicated it is for consumers to protect their data online, positioning Ghostery as the best-in-class and most intuitive option today.
Since its launch in 2009, Ghostery has offered a comprehensive database of web trackers in the market allowing users to prevent all known tracking scripts from loading. With Ghostery 8’s new AI-powered anti-tracking technology, developed in tandem with parent company Cliqz, the browser extension can now detect trackers users may not even know about yet, in real-time.
Thomas Konrad, Head of PR and Communications at Cliqz, commented: “Installed by millions of users around the world to protect online privacy, speed up websites and eliminate ads and clutter, Ghostery has combined the best of smart block and AI-powered anti-tracking technologies to set a new bar in privacy protection. Diffusion’s proven track record of creating and executing hard-hitting, creative campaigns that drive real business impact, combined with their experience and relationships with consumer, business and technology media, made them a compelling choice as our PR agency for Ghostery.”
Ivan Ristic, President and Cofounder of Diffusion, commented: “The consumer data protection and online privacy space is competitive and crowded. For consumers, understanding the scale at which their data is accessible and used online is often too daunting, let alone how to go about comprehensively protecting it online. Ghostery’s unique history and its relationship with Cliqz gives it an enviable position, allowing it to offer consumers a feasible solution to this problem. Innovative companies that use technology to create simple, comprehensive solutions to consumer issues are the type of companies that Diffusion’s no stranger to, and we’re focused on building more awareness of the Ghostery brand and products in the U.S. in 2018.”
