Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has been appointed PR Agency of Record by Glanbia Performance Nutrition (GPN), a global nutrition company with a portfolio of brands including Optimum Nutrition, SlimFast, think!, Isopure and Amazing Grass. H+K will serve as strategic communications partner for the brands as well as GPN’s corporate thought leadership in the U.S. market.
“The food and beverage industry continues to transform in a post-pandemic era with consumers remaining focused on personal health and wellbeing and making better choices that support everyday nutrition,” said Jennifer Davis, head of communications, PR & consumer affairs (Americas) at GPN. “As we continue to evolve and innovate as a focused, purpose-led global nutrition company, we have an exciting story to tell, and H+K is the right partner to help us share it.”
H+K will work with GPN to bolster Brand PR for its broad portfolio of nutrition solutions and market-leading brands. In addition, the agency will provide advisory support focused around helping the global nutrition group effectively communicate its ongoing ESG efforts.
“We’re privileged to partner with GPN as they continue to look at innovative channels and ways to tell their brand story to advance consumer connections,” said Richard Millar, H+K’s global president and CEO of the Americas. “Our integrated team of food+beverage, and health+wellness communicators, content+publishing experts, and ESG advisory consultants look forward to helping shape GPN’s continued success as a key innovator in the U.S. food and beverage industry.”
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of Glanbia (ISE/LSE: GLAPF), a global nutrition company. GPN’s mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals through their leading health and wellness brands, which include Optimum Nutrition®, SlimFast®, think!®, Isopure®, Amazing Grass® and BSN®, among others. Global revenues for GPN in 2021 were approximately $1.4 billion. Visit glanbiaperformancenutrition.com or glanbia.com to learn more. Follow us on Twitter, Instagram and LinkedIn.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates more than 70 offices in nearly 40 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.