Wrapmaster has selected French/West/Vaughan (FWV), a Raleigh-based leading independent public relations, advertising and digital marketing agencies, to provide public relations support for its official launch in the United States. Trusted by professional chefs around the world for over 20 years, Wrapmaster film, foil and parchment dispensers are designed to meet the needs of professional kitchens ranging from large-scale, high-volume restaurants to mobile food operations.
FWV will provide public relations support for the launch, which will officially take place at the 100th edition of the National Restaurant Association show in May 2019. Wrapmaster’s FDA compliant dispensers are recommended by food safety professionals and are designed to help professional kitchens run safely, hygienically and efficiently while reducing the risk of cross-contamination.
“Entering the U.S. market is a massive step forward for Wrapmaster and French West Vaughan is the ideal partner to help us capitalize on the opportunity provided by the country’s over 1 million restaurants and professional kitchens,” said Karl Watson, sales director for Wrapmaster North America. “You only get to launch once so it was important that we select a proven partner we could trust.”
No piece of kitchen equipment is more widely used in professional kitchens than foodservice film and foil. Wrapmaster is the professional chef’s green choice for successfully managing waste, helping chefs meet sustainability targets by minimizing the waste associated with using foodservice film and foil, including the packaging associated with traditional cardboard cutter boxes.
“The restaurant and professional kitchen industry is an incredibly complex environment,” said Natalie Best, FWV Principal & COO. “It’s an arena with a relatively small number of key decisionmakers so reaching the right people can be difficult but incredibly rewarding when done effectively as we have seen many times in the past. We’re thrilled that a such a dominant global brand has selected us help in this mission.”
Wrapmaster is owned by Cofresco Foodservice and will operate in the U.S. as a division of Melitta USA, Inc., based in Clearwater, Florida.