The first of its kind global survey conducted by Public Relations Global Network will be released on April 29th
NEW YORK / BRUSSELS (April 15, 2025) – Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding strategies, is set to be released on April 29th by the Public Relations Global Network (PRGN). The survey, conducted by research group Researchscape International, was carried out over a several-month period ending earlier this year and the results provide significant insight into a shift in branding strategies, including identifying the most crucial factors in supporting brand influence.
“We felt brand influence is a topic of critical importance in today’s global economy, particularly given the growing uncertainties around traditional avenues of influence and the increasing role of digital strategies in driving brand influence and supporting trust and loyalty in brands,” said Natacha Clarac, president of PRGN, one of the largest networks of independent PR and Communications agencies worldwide. The results will be shared via an international webinar on April 29th at 11 a.m. EDT / 5 p.m. CET.
“Results of the PRGN Influence Insights survey highlight a significant transformation in how organizations perceive and develop brand influence,” Clarac added. “It’s not just about presence in the market—it’s about fostering trust and authentic relationships with stakeholders, and it highlights the increasing importance in today’s business environment.”
The online survey polled business leaders from more than 40 countries and was conducted by PRGN’s 50+ member agencies globally and supported by Researchscape.
“While some of the results may have been expected, there are several surprises in the survey results, each of which will help brands strengthen their influence, better shape consumer expectations and understand the role of digital engagement,” added Bill Southard, chair of the PRGN marketing and communications committee.
Those interested in participating in the webinar can register at this link
About Public Relations Global Network (PRGN)
Public Relations Global Network (PRGN) stands as one of the largest networks of independent PR and Communications agencies worldwide. Established in 1992, PRGN consists of over 50 member agencies serving clients across six continents, offering top-tier public relations and marketing services while maintaining personalized attention and local expertise clients value.
Researchscape International
Researchscape International is a market-research firm that specializes in custom surveys and provides automated research tools. Founded in 2012, Researchscape focuses on an agile-research methodology, offering full-service research solutions with quick turnaround times as well as the ResearchStory analytical platform. In 2024, Researchscape International surveyed over 400,000 consumers and business professionals in 60+ countries.