Following a stream of winning tenders, with industry giants such as BT joining its extensive portfolio, marketing performance business Go Inspire has invested in new equipment to align with its growth trajectory and develop both transactional and marketing communications services for its clients. This brings Go Inspire’s total investment this year to over £4 million, with almost £2 million dedicated to boosting its enclosing capacity, and over £2 million invested in upgrades to digital print equipment.
Specifically, Go Inspire has made three main acquisitions, to include an additional Bowe Fusion Speed and Bowe Fusion Cross in its arsenal, as well as a new Mail Consolidator. With the highest net output in the industry, Bowe’s Fusion Series accommodates a variety of envelope formats and complex enclosures, which can be handled non-stop in an extremely stable and reliable production flow.
The Bowe Fusion Speed is the first inserting machine of its kind in the UK and will allow the business to enclose a further 30,000 envelopes per hour. The machine has already been installed, ready to service Go Inspire’s expanding client base. It will be followed by the installation of a new Bowe Fusion-X to complement the existing two lines, adding a further 24,000 packs per hour to Go Inspire’s enclosing firepower. The Mail Consolidator is expected to be operational by the end of 2021.
Nick Cole, Managing Director at Go Inspire Solutions, commented “We’re delighted to be seeing consistent growth at Go Inspire but we want to be sure that we can reliably deliver for all of our clients, and keep up with the pace of their requirements. With this investment, we’re well placed to support our existing and new clients with their direct market and transactional communications needs, across a wide range of formats and enclosures. Transactional communications need to be intelligent, accurate and timely to get the message across, but also offer our clients efficiencies and economies. In addition, direct mail remains an excellent marketing channel and performs exceptionally well compared to other channels in generating incremental revenue for our clients. It’s a must for every marketer and we’re pleased to have increased our capacity in this area.”
About Go Inspire Group
Go Inspire acts as Marketing Performance Partner, enabling organisations to have valuable conversations with their customers. A full-service marketing and communications offering, the Group bring together insight, strategy, and world-class intelligent communications to deliver business transformation goals to its clients. Using the latest technology, and the brains of the Group’s data scientists, we leverage our group expertise to maximise ROI for business-critical and marketing communications, with data and analytics at the core. http://www.goinspire.co.uk/
