The Boutique Travel and Lifestyle PR Agency is Tapped as Agency of Record to Lead Media Efforts for NATUROPATHICA Spas as the Brand Announces Robust Expansion Across the US
NEW YORK, NY (September 11, 2023) – Award-winning boutique PR firm GO PR, today announces its representation of NATUROPATHICA Spas. Renowned for its luxurious spa experiences that blend clinically-proven botanical ingredients with the healing power of touch, NATUROPATHICA is set to expand its presence with new locations in Miami and Aspen before the end of 2024, joining five dedicated spas and more than 280 partner spas in major markets like New York City, the Hamptons, and Palm Beach.
“We value GO PR’s expertise as a women-led team of experts in hospitality and wellness,” said Cathy O’Brien, Chief Executive Officer, NATUROPATHICA. “As we broaden our reach across the country, GO PR’s national presence will be instrumental in elevating our profile amongst consumers in our new markets.”
A boutique agency with dynamic storytelling at its core, GO PR offers top tier media relations and creative consulting, delivering innovative programming and high-profile partnerships for clients in the hospitality, travel, and lifestyle sectors. The rapidly expanding Agency has become known for ideating and executing standout activations and large-scale events that earn impactful media coverage, most recently landing the Company at the top of Observer’s PR Power List Honor Roll 2024. GO PR’s trend-leading storytelling and buzz-worthy activations have attracted a noteworthy client roster, including Philadelphia’s Hotel Anna & Bel, Gansevoort Meatpacking, Detroit’s Shinola Hotel, St. Lucia’s Sunswept Resorts, Tourisme Montréal and more.
The partnership between GO PR and NATUROPATHICA Spas kicks off as the brand is preparing to unveil two new locations in Miami in September and in Aspen at MOLLIE Aspen in December, bringing its signature treatments to these sought-after destinations. In addition to these launches, GO PR will also work with NATUROPATHICA to pursue exciting new activations and further highlight the brand’s specialized oncology care treatments in October, which are meticulously designed to soothe and restore those undergoing chemotherapy and radiation, a program near and dear to the brand’s heart and supported by New York City’s Mount Sinai Hospital and Philadelphia’s Hospital of the University of Pennsylvania (HUP).
“With two new locations on the horizon and more to come, this is an exciting time to implement a new PR strategy for NATUROPATHICA Spas,” said Gizem Ozcelik, Founder & CEO, GO PR. “NATUROPATHICA’s holistic approach to healing appeals to so many, and we look forward to amplifying this message through dynamic storytelling and creative activations.”
About GO PR
Founded by Gizem Ozcelik in 2020, GO PR is a multifaceted travel and lifestyle media relations agency that has produced award-winning campaigns for indie hotel brands and destinations including Gansevoort Meatpacking, Bridgeton [Walker Hotels, Marram Montauk, Journey East Hampton, Dawn Ranch], Shinola Hotel and more. Rooted in the idea that good PR isn’t just about placing stories, but about distilling the client’s superpowers into the right set of messages, marketing moments and story points – and then building them the stage to live on, GO PR has created wide-reaching and trend leading headlines and high level events across the globe. GO PR has been recognized for their excellence in PR with honors from Observer’s PR Honor Roll, Business Insider, PR Net Next Gen Awards as well as the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.
About NATUROPATHICA Spas
Rooted in the principles of naturopathic medicine—a healing tradition that connects the body’s internal activities with outer forces like nature, diet and movement, NATUROPATHICA Spas are a leader in providing holistic healing and spa experiences harnessing the power of herbs, botanicals, and naturopathic modalities. Dedicated to transformative results that empower individuals on their journeys towards enhanced well-being, NATUROPATHICA Spa and Healing Arts Centers offer facial, massage and oncology care treatments, performed with the brand’s signature botanical formulas that were born in their original East Hampton location. Today, the brand boasts five dedicated spas across New York City, the Hamptons and Palm Beach and over 280 spa partners with continued plans to expand, welcoming two new locations in Miami and Aspen by the end of 2024.
