The Award-Winning Hospitality PR Firm’s Distinguished Roster Now Includes Andaz’s First Caribbean Island Resort and St. Lucia’s Billion-Dollar Wellness Destination A’ila Resorts, Alongside JW Marriott’s Very First Detroit Debut and Several Design-Forward Boutique Hotels Across New York
NEW YORK, NY (August 17, 2026) — Boutique travel and lifestyle communications agency GO PR announces a significant expansion of its portfolio with the addition of two major developments in the Caribbean: Andaz Turks & Caicos at Grace Bay, marking Hyatt’s debut in Turks & Caicos and the first Caribbean island resort for Andaz, as well as A’ila Resorts, a billion-dollar development slated to be one of the region’s first longevity villages. GO PR launched A’ila Resorts’ flagship property, TheLifeCo St. Lucia [Türkiye, Egypt, Thailand] this summer, signaling the global medical wellness and detox brand’s foray into the Caribbean, bringing its physician-led longevity concept to the shores of St. Lucia.
Alongside this international growth, GO PR has been named Agency of Record for JW Marriott Detroit Water Square, JW Marriott’s first Detroit property, building on the Agency’s proven track record in Michigan following the successful launches of Shinola Hotel and Dearborn Inn, two landmark hospitality projects that helped elevate Detroit’s national travel profile. Additionally, the Petoskey Area Visitors Bureau has tapped GO PR for a communications program to showcase the Petoskey Area’s year-round appeal and to drive visitation to the Northern Michigan destination, highlighting its vibrant lakeside energy, natural beauty and small-town charm. In the last few months, GO PR has also added three design-forward boutique properties across the state of New York, reinforcing GO PR’s longstanding expertise in crafting compelling narratives for independent, design-led hospitality brands. Together, these strategic additions underscore GO PR’s continued momentum across luxury, wellness and lifestyle hospitality, representing a diverse roster of visionary brands redefining modern travel through distinctive destinations and immersive guest experiences.
Expanding GO PR’s Caribbean Footprint with Two Landmark Luxury Developments
GO PR’s newest partnerships reflect the Agency’s growing presence in the Caribbean, representing two highly anticipated hospitality developments that are poised to redefine luxury travel in the region. GO PR will lead the forthcoming launch of the 59-room Andaz Turks & Caicos at Grace Bay, introducing a new level of contemporary luxury to one of the islands’ most coveted beaches. Set along the powdery white sands and crystalline turquoise waters of Grace Bay, the resort will feature three dining concepts, a spa, kids’ club, multiple pools, tennis and pickleball courts and 73 branded residences.
GO PR also leads communications for A’ila Resorts, one of the largest developments in the Caribbean since Baha Mar, and set to be one of the world’s first longevity villages, where an integrated ecosystem is designed around the radical premise that the place people stay, and ultimately live, should nurture and sustain their health. Kicking off the multi-phase, billion-dollar development’s first opening, GO PR launched TheLifeCo St. Lucia, marking the global medical wellness and detox brand’s foray into the Caribbean and its most expansive resort to-date, ultimately securing awe-worthy stories in the likes of Robb Report, Travel + Leisure, Vogue, Condé Nast Traveler and more. Bringing advanced diagnostics, cutting-edge technology and pioneering therapies to the island and greater region for the first time, the 100-key TheLifeCo St. Lucia will serve as the flagship anchor of A’ila Resorts, alongside two additional resorts, 500 longevity residences, 20 restaurants, curated retail, a medical and commercial district, and one of the largest conference centers in the Eastern Caribbean.
Building on GO PR’s Michigan Track Record
The addition of JW Marriott Detroit Water Square builds on GO PR’s longstanding success in Michigan, where the Agency has helped shape the stories behind some of Detroit’s most influential hospitality projects. Previously, GO PR led the launch of Shinola Hotel, the first hospitality venture from Detroit-based luxury watchmaker Shinola and real estate developer Bedrock. Through strategic media relations and storytelling, the Agency positioned the hotel as a defining symbol of Detroit’s resurgence and helped introduce the city’s evolving hospitality scene to a national audience. GO PR also spearheaded the 2025 relaunch of Dearborn Inn, following its multi-million-dollar restoration. Originally built in 1931 by Henry Ford as one of the country’s first airport hotels, the property was thoughtfully revitalized to preserve its aviation legacy while introducing a refreshed guest experience. As the first hotel directly connected to Huntington Place Convention Center, JW Marriott Detroit Water Square extends the City’s center of gravity toward the revitalized riverfront, pairing elevated accommodations with Spa by JW and over 50,000 square feet of meeting and events spaces designed to serve both business and leisure travelers. With JW Marriott Detroit Water Square, GO PR continues its work supporting destination-defining hospitality projects that contribute to Detroit’s ongoing evolution as a global travel destination.
Deepening GO PR’s Roots in New York’s Independent Hospitality Scene
GO PR’s expanded portfolio also includes several independent hotels across New York, further strengthening the Agency’s presence in one of the world’s most influential media markets and reinforcing its expertise in crafting compelling narratives for design-led hotels and experience-driven destinations. GO PR’s newest additions include:
- Wylder Windham, the all-season, 20-acre Catskills mountain retreat from the independent adventure hospitality brand Wylder Hotels, whose old-fashioned tree swings, wood-fired saunas, electric mountain bikes and vintage Land Rover Defender shuttle blend nostalgic charm with modern design and outdoor adventure
- Urban Cowboy Hotels, a collection of boutique lifestyle properties (Catskills, Nashville, and Denver) that reimagine quintessential Americana, blending rustic luxury, vintage Western motifs and soulful design with a deeply communal spirit
- Collective Retreats Governors Island, the six-acre, one-of-a-kind luxury “glamping” retreat just an eight-minute ferry ride from Lower Manhattan, featuring 29 beautifully appointed, climate-controlled canvas accommodations, ranging from safari-style tents with private decks to elevated cabins with spa-inspired bathrooms and unobstructed views of the Statue of Liberty and Lower Manhattan skyline
“Our portfolio is a reflection of the stories we believe deserve to be at the forefront of the conversation,” said Gizem Ozcelik, Founder & CEO, GO PR. “We are intentional about the brands we represent, partnering with visionaries who are both elevating hospitality today and shaping where the industry is headed next.”
This announcement follows a period of continued growth for GO PR, including the Agency’s recent West Coast expansion through its partnership with Peregrine Hospitality. GO PR has spent the year leading the launches of three highly anticipated dining concepts from the Michelin-starred Chef Charlie Palmer at the historic Paso Robles Inn, marking the celebrated chef’s long-awaited expansion into Paso Robles wine country, in addition to the openings of Avila Beach House and its sister property Pacific Point Resort, set to become Pismo Beach’s most expansive resort property.
Beyond these recent wins, GO PR continues to steward a distinguished roster of media darlings. The Agency’s longstanding portfolio includes barefoot luxury retreat Marram Montauk, Philadelphia’s boutique sanctuary Hotel Anna + Bel, Generator’s collection of 14 design-forward European houses, and the 22-acre Sonoma County estate of Dawn Ranch, as well as culture capitals like Montréal and remote frontiers such as the Faroe Islands.
For more information on GO PR, please visit go-pr.com.
About GO PR
Founded by Gizem Ozcelik in 2020, GO PR is a multifaceted travel and lifestyle media relations agency that has produced award-winning campaigns for indie hotel brands and destinations including Gansevoort Meatpacking, Bridgeton [Walker Hotels, Marram Montauk, Journey East Hampton, Dawn Ranch], Shinola Hotel and more. Rooted in the idea that good PR isn’t just about placing stories, but about distilling the client’s superpowers into the right set of messages, marketing moments and story points – and then building them the stage to live on – GO PR has created wide-reaching and trend-leading headlines and high-level events across the globe. GO PR has been recognized for their excellence in PR with honors from Observer’s PR Honor Roll, Business Insider, PR Net Next Gen Awards as well as the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards.